Aeir, a luxury fragrance brand, has launched its debut fragrance collection, Extrait Molecular de Parfum. The brand is said to design its perfume by reducing the botanical source of natural ingredients with bioengineered scent molecules.
According to the brand's website (aeir.com), "Aeir presents the next generation of luxury subscription using biotechnology and extraction-free materials to merge the worlds of fragrance and experience."
Launching exclusively with Neiman Marcus in September 2022, the Aeir Mini Fragrance Discovery Set, a travel-sized perfume consisting of four molecular scents, includes four scents:
- Virgin Olive offers notes of oak, terracotta and cannabis.
- Suede combines leather, bergamot and velvet plum.
- Wet Stone has a smoky, violet composition.
- Grand Rose has smoky powdery, dusty accords.
The refillable luxury aluminum frame can be recycled or reused, with the full-sized 15 mL Aeir Frame Fragrance System to launch in October.
The future of Aeir will be available on Aeir ID, an experience-driven Web-3-ready subscription platform that features Apple Wallet integration and "Tap to Collect" functionalities via NFC technology, designed to unlock a suite of luxury products, including with fragrance, beauty, home and wellness.