RTFKT and Byredo have collaborated on Web3 perfume. Inspired by video game potion creation, the RTFKT x Byredo "Alphameta” collab ultimately manifests as "wearable auras" for RTFKT's CloneX avatars.
Related: UPDATE: Puig Acquires Byredo
Alphameta smells will be available as limited collectible "elements" for RTFKT's "avatar ecosystem," as the brand calls it. Elements are comprised of 26 ingredients named after emotions, varying from "ccuity" to "naivety."
As requested by RTFKT co-founder Benoit Pagotto, users are encouraged to channel their inner "alchemist" and whip up personalized scented concoctions using the feeling-based ingredients.
RTFKT and Byredo plan to translate customized digital scents into real-life eau de parfums, dressed in numbered, NFC-tagged bottles and wrapped in exclusive Alphameta packaging. A release date has yet to be announced, but more information is expected to be available in July.