Sniph’d In: Perfume Service Comes to Harvey Nichols

European perfume discovery service Sniph is coming to Harvey Nichols in London.

For its first-ever in-store launch, the brand will offer six of its most popular perfumes. Guests will have the opportunity to either buy a fragrance box on site for £14 or sign up for a subscription and have perfumes sent to their homes on a monthly basis for three, six or twelve months. Each perfume comes in an 8 ml vial that fits in a reusable smart case. Sniph will be located on the department store’s beauty floor from July 3-Oct 3, 2018.

“We're thrilled to be able to bring the Sniph experience in-store at Harvey Nichols and get closer to our members and shoppers,” said Lisa Kjellqvist, Sniph co-founder and CEO. “The whole process of discovering and buying new perfumes can be quite time-consuming, difficult and expensive. We want to remove these barriers and show people how fun and accessible it can really be.” 

Related: Forward Thinking: Fierce Fragrances