Wellfounded Botanicals, an eco-friendly and woman-owned cannabis wellness brand launched a luxury CBD Eau de Parfum in partnership with Scent Beauty, Inc.
Related: What’s New in CBD-Infused Fragrances
Inspired by Wellfounded founder Sara Rotman’s personal wellness journey from beauty and fashion branding guru to cannabis and CBD cultivator. The fragrance is designed to bring customers on a unique scent journey combining luxury fragrance with the soothing aromas of CBD.
Wellfounded Eau de Parfum was created by perfumer, Alexis Grugeon of Firmenich alongside fragrance architect, Raymond Matts. Wellfounded Eau de Parfum features 90 mg of CBD as well as active botanicals.
Wellfounded Eau de Parfum is a modern lush green fragrance opening with the fresh smell of the sea enhanced with citrus notes of mandarin, grapefruit and crisp green apple. Cooling notes of Sariette and Thyme enhance this modern green heart. A soft warm woody base of vetiver and ambrox.
Steve Mormoris, CEO of Scent Beauty, comments, “The story behind Wellfounded is one that resonates with people who seek wellness and healing through natural ingredients, including CBD. Knowing that the beauty industry has been steadily moving towards CBD products, we at Scent Beauty are thrilled to work with visionary Sara Rotman to bring this one-of-a-kind botanically-inspired, luxury CBD fragrance to life."
Sara Rotman, Wellfounded's CEO and founder, says, “Wellness and sustainability are among our core ethos at Wellfounded, so it was important that we worked with a team who would bring our vision to life with those key factors in play, and Scent Beauty was the perfect fit. We can’t wait for the fragrance to bring a sense of calm to both men and women.”
Wellfounded Eau de Parfum is currently available on ScentBeauty.com.
Interview with Wellfounded Botanicals' founder Sara Rotman coming soon.