[podcast] Two Sense: Fragrance Design with Purpose

Contact Author Deniz Ataman
Fill out my online form.
  • Suzanne McCormick and Tom di Maria, director, The Creative Growth Center, pose in front of Edward Walter's cool hued painting which is also the packaging for method's hand and dish soap.
  • method's laundry care installation features the latest compostable dryersheets and new fragrance boosters.
  • The men's care line features body wash and bar soap in cedar and cypress.
  • The home care line also features compostable cleaning wipes.

Using her nose and astute knowledge of consumer behaviors, Suzanne McCormick shares with us her thoughts on method's brand development, transparency and her perspective on fragrance design.

"[Our products] are a really cohesive story of ingredients, fragrance, design and great formula."

Along with being the 36th annual Women in Flavors and Fragrance Commerce award recipient, Suzanne McCormick is the senior director of fragrance for method products, where she brings fragrance design to life in the brand's personal care, home care and laundry care lines. Prior to her role, she's worked for Firmenich as a sales executive where she learned more about fragrance design through the company's olfactive training program. 

Log in or Subscribe for FREE to read the full story.

Recently, method held a pop-up at Jack Studios in New York's Chelsea neighborhood. The clean and open space invited guests to preview the brand's upcoming personal care, home care and laundry care launches. Among some of the products include, the men's care line which features a body wash and bar soap in cedar and cypress scents; while the brand's new dryer sheets boast a compostable paper. 

The event also featured new packaging with a philanthropic purpose. This year, method partnered up with Creative Growth Art Center, an Oakland-based non-profit that provides resources and opportunities for adults with developmental, mental and physical disabilities to produce art in a variety of mediums for artistic development, gallery exhibition and representation. Featuring paintings from four Creative Growth artists, method's limited edition hand and dish soap packaging will be on shelves in Target.