The growth of our industry is directly linked to the pertinence of its innovations to existing and future consumer needs. Much like the subprime market, inadequate business models and the stifling of creativity in product development practices predictably precipitated a fine fragrance category implosion. The financial crisis only exacerbated the issues fine fragrances have been wrestling with over the past 15 years, and each market stakeholder along the value chain—including fragrance houses—has its share of responsibility in failing to address the industry’s challenges.
Sponsored
Indian Sandalwood: Natural, Simple and Responsible — Quintis Sandalwood Pty Ltd
Natural Sclareol: Bringing depth to woody, balsamic and sweet applications — Sigma-Aldrich/Millipore Sigma
A Guide to Citrus Essential Oils in the Flavor & Fragrance Industry — Prinova
Cool, Fresh, Crisp, Minty, Herbaceous—Frescamenth! — Oriental Aromatics Limited
T. Hasegawa Launches 8 New Citrus Flavors — T Hasegawa Usa Inc
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