Fragrance > Fine Fragrance | Perfumer & Flavorist

Afterglow includes fragrance notes of citrus splash, apricot skin, lavender milk, sandawood and cashmere woods.

Phlur Launches Afterglow Eau de Parfum

The fragrance is described as a “warm rush” in the woody amber family.

The new headquarters is equipped with cutting-edge creative and application laboratories, fully digitized sensory facilities and advanced sensory booths.

MANE Group Celebrates 20 Years of Presence in the Middle East, Opens New Dubai Headquarters

Match Perfumes Launches in US

According to Danielle Louise, beauty expert at Fresha, the global data points to one clear pattern: “Warm, sweet, comfort-driven fragrances—vanilla, caramel, marshmallow, amber—are dominating every market. These scents feel nostalgic, they last for hours and they’re incredibly wearable. Celebrity brands are tapping into that shift perfectly.”

Gen Z Stars vs. Classic Icons: The Celebrity Fragrance War on the TikTok Battlefield

Danielle Louise, beauty expert at Fresha, said, “We’re seeing the same pattern across the United States, United Kingdom, Europe and Australia—the celebrity fragrance space is no longer defined by traditional luxury perfume. It’s driven by TikTok influence, comfort-led scent profiles and highly engaged fanbases. Celebrity perfume is having a global resurgence.”

Roughly one in five consumers purchased fragrance as a holiday gift last year.

Fragrance to Remain a Top Gifted Item This Holiday Season, According to Circana

Roughly one in five consumers purchased fragrance as a holiday gift last year, with purchase intentions for this year trending higher.

Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance

Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance

Augeo® Clean Multi, a high-performance solvent, has emerged as a key solution, particularly for enhancing fragrance delivery and overall cleaning efficacy. Derived from a renewable source, Augeo® offers a unique combination of technical benefits, sustainability, and safety characteristics.

Cheirosa 91 Perfume Mist includes fragrance notes of passionfruit, Rio pink rose and honey.

Sol de Janeiro Introduces Rosa Charmosa Dewy Cream, Cheirosa 91 Perfume Mist

These two products use the brand’s signature sensuality to highlight the Rio pink rose.

Sweet Tooth Lemon Pie includes fragrance notes of Italian bergamot, candied lemon zest, condensed milk and graham cracker crust.

Sabrina Carpenter Adds Sweet Tooth Lemon Pie to Fragrance Collection

“This fragrance feels fun, happy, and a little nostalgic which is the perfect combination," said Carpenter.

The collection is available on Bath & Body Works’ website across the home care, body care and laundry formats.

Bath & Body Works Expands Milk Bar Collaboration

The expanded collection features four new dessert-inspired fragrances plus the original Birthday Cake fragrance.

Estée Lauder Companies, Jo Malone London Introduce AI-Powered Scent Advisor Experience

The AI Scent Advisor uses Google-based tools to interpret natural language into fragrance recommendations.

The debut collection will include two men's scents and two women's scents.

IMH Fragrances Inks Deal with Quicksilver for Fragrance Collection

The full Quiksilver fragrance collection is expected to be available through select retail partners, online at the brand's website and on Amazon in February of 2026.

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Top 5 Fragrance Headlines of November 2025

Find out which articles in the fragrance space captured our readers' attention.

BDK Parfums is known for its scents such as Gris Charnel and Rouge Smoking and has collaborated with several master French perfumers.

LVMH Luxury Ventures Invests in Minority Stake of BDK Parfums

Humans have two olfactory nerves, each of them independent and carrying their own information into the brain.

Smelling in Stereo: How 3D Olfaction Processes can Revolutionize Perfumery

Introducing a new way to formulate a perfume without changing or adding ingredients.