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Ford Develops Gasoline-Inspired Fragrance

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The fragrance is designed to help drivers adopt electric vehicles.

Ford has developed a gas-inspired fragrance for electric cars to help the adoption of electric vehicles.

Related: Acqua Di Parma Debuts Oud & Spice Eau de Parfum

In a Ford-commissioned survey, 1 in 5 drivers said the smell of petrol is what they’d miss most when swapping to an electric vehicle, with almost 70% claiming they would miss the smell of petrol to some degree.

The Mach-Eau fragrance features smoky and rubber accords.

Ford described the scent, “The new scent is designed to help usher these drivers into the future of driving through their sense of smell. Rather than just smelling like petrol though, Mach-Eau is designed to please the nose of any wearer; a high-end fragrance that fuses smoky accords, aspects of rubber and even an ‘animal’ element to give a nod to the Mustang heritage.”

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