Bath & Body Works has announced a yearlong partnership with Netflix to bring award-winning storytelling to life through the power of fragrance in the first collaboration of its kind for the brand.
The first product collection of the partnership was inspired by Shondaland's drama series on Netflix, "Bridgerton."
An exclusive, limited-edition "Bridgerton" assortment is inspired by scenes, characters, key icons and moments from the show, capturing its aspirational and vibrant aesthetic.
The hero fragrance of the collection, Diamond of the Season, includes an array of products across body care, candles, hand soaps and sanitizers and takes inspiration directly from the show.
Diamond of the Season features notes of sparkling peach, spring daffodil and radiant jasmine and represents the "chosen" debutante of the social season.
Bath & Body Works' full "Bridgerton" collection will launch on Monday, March 25.
The hero fragrance of the collection is Diamond of the Season.
In addition to Diamond of the Season, the collection will include four exclusive new fragrances, as well as numerous accessories that celebrate key icons and scenes of the show.
More product collaborations will debut from the duo throughout 2024.
Maurice Cooper, chief customer officer at Bath & Body Works, said, "At Bath & Body Works, we aim to forever transform the viewing experience for millions of Netflix fans by allowing the power of fragrance to transport them like never before into their favorite stories and scenes. Scent is the most evocative of all our senses—it heightens our emotions, experiences and memories—and we want to take fandom for all those who love Bath & Body Works and Netflix to new levels through this inspiring new partnership."
