Following years of research, IFF in collaboration with SleepScore Labs and Mattress Firm announced the launch of Sleepy’s Scented Pillow Inserts.
The insert is designed to be a non-invasive solution that promotes sleep quality, made of 70% repurposed cotton, to be inserted between the pillow and the pillowcase, to be changed weekly, with each box containing a three-month supply.
“This three-way collaboration with SleepScore Labs and Mattress Firm allows us to reach millions of consumers nationwide,” said Simon Herriott, IFF’s Health & Biosciences and Scent president. “Sleepy’s Scented Pillow Inserts are a breakthrough product, which takes scent beyond hedonics, with demonstrated benefit on overall sleep quality, combining science and creativity. It has the potential to revolutionize the way consumers experience sleep, and we are excited about the positive impact a scented product can have on so many people’s lives.”
Beginning in 2020, it is said that IFF and SleepScore Labs conducted more than 130 separate scientific studies covering more than one million sleep hours. The studies used advanced sleep monitoring technology, which took measurements—such as respiratory and actimetry among others—every 30 seconds of more than 4,000 people sleeping in their own homes. This research is said to have led to the identification of scent combinations to promote better sleep quality, labeled as MetaSleep.
SleepScore Labs and IFF then conducted three additional separate studies specifically on MetaSleep scents and the scented pillow inserts, during which it was found that 91% of respondents liked the product and 80% said it improved their sleep, while 79% said they felt benefits from the first night. SleepScore Labs' sleep-tracking technology confirmed that participants spent less time awake and experienced fewer awakenings during the night.
“Looking ahead, we see exciting potential for our combined sleep and scent expertise, reaching diverse industries such as hospitality, travel, retail and beyond,” said Colin Lawlor, SleepScore Labs CEO. “With two-thirds of the developed world impacted by poor sleep and the resulting adverse effects on overall health, Sleepy’s Scented Pillow Inserts bring a science-based, non-invasive, data-driven solution leveraging the power of scent for a better world.”