Tag's Food and Beverage Center of Excellence for brands and agencies has released its 2024 Flavor & Trends Forecast, which highlights the latest ingredients, cooking techniques and culinary ideas predicted to drive innovation in the food and beverage industry in North America, the United Kingdom and Europe.
Highlighted trends:
- Supreme Flake: The croissant has become a canvas for artistic reinterpretation with its multiple flakey layers and decadent fillings.
- Wild Not Mild: Spicy foods offer a sensory adventure, awakening taste buds and triggering endorphin rushes.
- Balkan Cuisine: The fusion of Mediterranean, Eastern European and Middle Eastern influences create a sensational medley of tastes.
Andrea Flanders, Tag Canada chief client officer, said, "Because the culinary world is becoming more global and is ever evolving, understanding future palate preferences is pivotal for F&B brands to stay ahead of the curve. Our 2024 Flavor & Trends Forecast is a valuable resource, brimming with insights, data, and innovative trends that will help revolutionize the culinary, experiential landscape in 2024."
Olivia McCormack, vice-president, business development, said, "This is hands-down one of my favorite thought leadership initiatives our team develops each year. Andrea and I both have had the pleasure of seeing them in action for nearly a decade now, and their culinary expertise, creativity and quality is truly unmatched."
