Market research firm Canadean is forecasting the top trends which will influence consumer behavior in 2015, which includes craft offerings, better-for-you ingredients, hot and spicy and more.
- From mass-produced to personalized—Canadean predicts that the desire for craft offerings will become increasingly influential.
- Better-for-you ingredients—Brands will innovate in formulation by including spicier ingredients in meat, dairy, and snacks, as products infused with chilies become more popular. After the Indian and Mexican food trend, manufacturers should prepare for the next emerging spice cuisines from across South-East Asia and the Middle East.
- Mix-and-match your favorite flavors—Canadean predicts consumers will look for new and exciting products which mix their favorite foods and flavors together. Fusion products such as amaretto cider and chocolate flavored wine will become even more popular.
- Packaging drives sensory experience—The use of haptics – including tactile packs, bright colors and reflective surfaces – will help to enhance the sensory experience, while matte finishing and the feel of a product can denote quality and superiority, encouraging trading-up and higher levels of spending.