Generally beverages within United States and Europe are predominantly using natural flavors; however, in other world regions there's still significant room for growth, according to a new report "Flavors in Beverages Industry - Market Trends and Insights" from Research and Markets.
The markets also differ in flavor popularity which creates dynamics for suppliers of new natural trending flavors, the report said. Key drivers are clean label and natural claims within Western markets both due to consumer demands as well as more precise differentiation in regulations of natural vs. artificial.
Natural flavors are well implemented in most beverage categories however Latin America and Asia have room for reformulating with these flavor types, the report adds. Mainstream flavors such as cola coffee and citrus fruits are global, the report said, although new flavors are trending in various markets and the variation from continent to continent is markedly different.