The Market for Beverage Flavors


The Global Market for Beverages

The global beverage market now accounts for 30% of all consumer expenditure on food and drink (F-1). Alcoholic drinks is the largest category, with sales of all alcoholic drinks, including beers, wines and spirits, worth $1,587 billion globally and growing rapidly at a rate of 8.5% per year (F-2).

Soft drinks are the next largest beverage market. Global sales of all soft drinks, including juices, carbonates, bottled water and energy drinks, now total $500 billion, with consumer demand growing at a rate of 5.5% per year.

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