pf

Packaged Facts Report: Forecasting Beverage Trends

Contact Author
Close
Fill out my online form.

Several trends in the beverage industry will gain even further traction, including dairy-free/plant-based, functional attributes, sugar reduction, hybrids and CBD-infused drinks.

According to a recent Packaged Facts report on beverage trends and consumer preferences, sales of major beverage categories are forecast to increase 2.2% per year from 2020 to 2025, but not at a steady rate.

Sales spiked in 2020 due to the impact of the coronavirus as consumers ate and drank at home more often.

Related: The Latest CBD-Infused Flavor Launches

As we transition into the post-COVID environment with more regulated schedules, it is expected that several trends in the beverage industry will gain even further traction, including dairy-free/plant-based, functional attributes, sugar reduction, hybrids and CBD-infused drinks.

The report estimates that beverage sales growth will increase at a significantly lower rate in 2021, as many Americans receive vaccinations and beverage spending shifts back toward foodservice venues over retail outlets. The rise of the Delta variant and the threat of future variants, plus a stall in vaccination rates, complicate sales projections for 2021 and beyond.

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.