Forward Thinking: Mint Condition

Nov 26th, 2013

Amy Marks-McGee

Mint remains a staple in toothpaste and chewing gum as well as a seasonal favorite. It also continues to emerge in flavored vodkas, and it’s trickling into e-cigarettes, the newest alternative to tobacco cigarettes.

Although not new, mint with chocolate is a popular flavor combination, and continues to be widely used in new sweet treats, chocolate, ice cream and yogurt introductions. This article reviews the current status of mint in the marketplace.

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Fifty-five percent of consumers stated they “always/often” pay attention to labels when grocery shopping, with sugar content being a primary driver.

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Fusion-based flavor combinations are also gaining popularity in creating innovative food products.

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Consumers have shifted their preferences in the food industry with reference to the growing acceptance of unique and exotic flavors.

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See the growing trends in alcoholic and non-alcoholic beverage categories and the driving factors behind consumer choices.

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Due to its growing popularity among foodies and culinary influencers on social media, experts agree that Ube is poised to take center stage as a flavor ingredient next year.

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