Cherries on Top of the Superfruit Game

Contact Author
Fill out my online form.

Seven percent of new juice and juice products launched in 2011 included cherries, says Innova Market Insights. That's up from 4% in the five years previous. The group says that as new research props up cherries' super fruit status—showing that they're not only high in antioxidants but may also have anti-inflammatory, painkilling and sleep-aid properties—sales are increasing.

While cherries have traditionally been used in blended juices, pure cherry juice products are gaining traction in high-end platforms. With 16% of new cherry juice products launching in the U.S. and a whopping 50% in Europe, look for this to become a global trend.

Related Content