Symrise has developed a broad diana food portfolio of strawberry ingredients that includes powders, flakes, crunchies and crunch’flakes.
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The company responsibly sources strawberries from Chile, Morocco, Spain and Italy. This global strategy enables Symrise to provide a broad range of strawberry ingredients meeting different features, whether it relates to competitiveness, a specific quality such as Baby Food, a specific certification such as organic, a composition up to 100% from fruit or diverse organoleptic properties. It also ensures a reliable supply chain all year long. Long-term relationships with farmers, supported by regular visits and audits from in-house agronomists, guarantee the high quality of the selected fruit, the full traceability of agricultural practices and the ability to supply certified ingredients that meet the client’s specific needs.
Symrise also produced a product brochure and video, “The Iconic Strawberry: A Global Favorite, from Soil to Spoon,” to help global customers in choosing the most appropriate strawberry reference for their application needs.
The video focuses on sourcing and highlights the specific long-term partnerships the company has entered into with strawberry farmers in Chile. The video features direct commentary from some of these farmers about the keys to their relationship with Symrise, including their ideal climate conditions, reduced agro-chemicals treatment, interactions with company agronomists, and proximity to the production plant.
Aurélie Pellé, Global Fruit Product Line director at Naturals Business Unit, Symrise Food & Beverage, said, “As a customer-driven organization, we offer the ideal solution with year-round availability whatever application and product form requirement our customers may address.”