Symrise has partnered with Freddy Hirsch Nigeria, a manufacturer of spices, ingredients and flavors, to boost food innovation and nutrition in West Africa.
The companies will focus on the development, launch and commercialization of transformational food products, including general seasoning, bouillon meat, snacks and instant noodles. This innovative partnership will harness the flavor technology platform to deliver authentic regional and hyperlocal African flavors and ingredients.
Increasing urbanization, rising incomes, a growing regional population and evolving lifestyle changes are driving the African food flavor and enhancer ingredient market and increasing the consumption of processed foods and beverages.
According to a release provided by Symrise, the Africa food flavor and enhancer market is a small but growing market forecasted to witness a CAGR of 5.12% during the forecast period (2020 - 2025). The global flavor and fragrance market is forecasted to reach $36 billion in 2022 with Africa expected to play one of the biggest growth opportunities.
Sofiane Berrahmoune, sub-regional director flavor Africa Middle East, said, “Africa’s projected population of 3 billion people by 2050 presents a large market for food and nutrition globally. Symrise AG is leading in meeting the needs of its customers and with this strategic partnership with West Africa’s leading flavor house, Freddy Hirsch Nigeria.”
Berrahmoune continued, “We can deliver even greater speed to market in Africa. This strategic partnership with Freddy Hirsch Nigeria will give us deeper access to valuable insights about Africa’s food industry.”
Managing director of Freddy Hirsch Nigeria, Kojo Brifo, said, “To achieve our vision of creating authentic African flavors and tastes, we have invested in a research, development and application laboratory and a manufacturing facility with world-class quality management systems, in West Africa, Nigeria. Our partnership with Symrise AG provides an acceleration of flavor development across West Africa and will increase the creativity of customized flavors, help our customers attain speed to market and enhance their operational agility.”