Miller Lite celebrated National Beer Day (April 7) by debuting limited-edition beer drops, liquid taste enhancers designed to add more beer flavor to other light beers.
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Beer Drops adds the taste of of a fine pilsner to a 12 oz. beverage for a stronger flavor.
Miller Lite Beer Drops are available on Miller Lite’s website while supplies last.
Sofia Colucci, global vice president of Miller family of brands, said in a press release, "One thing we know to be true, Miller Lite lovers absolutely love the taste of beer. We see Beer Drops as a fun yet competitive extension of our new campaign to highlight what sets us apart. National Beer Day is the perfect moment to celebrate the great taste that has made Miller Lite special since 1975."
Colucci continued, "This campaign combines Miller Lite's two most iconic attributes: great taste and Miller Time. Miller Lite has been an iconic brand since 1975 for good reason. It's remained true to itself while other light beers have diluted what they're all about. We know there's a practical side to why people love Miller Lite, and that's because it's a light beer that embraces the taste of beer. But at the same time, there's an emotional component—it's that first-sip feeling that 'Miller Time' represents. We're blending these two pieces of our history for the next generation, and we couldn't be more excited about it."
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