Datamonitor Releases Soft Drinks in India Report

Looking at soft drinks in India, a recently released report forms a part of Datamonitor's newly introduced product series titled "Product Insights,” which aims to provide analysis to clients on new product launches across various industry sectors. The report examines new product launches in the Indian soft drinks market, contextualizes India within new global product launches, identifies key players in the market, and provides analysis on new launches by leading flavors, claims, packaging, and price points.

Highlights of the report include that India is ranked 13th in terms of new products launched in the soft drinks market in 2009, globally; that the majority of new products launched in India were in the juices category, which accounts for 49% of new product launches in the market; and in 2009, “orange” emerged as the most popular flavor/fragrance among all new bakery and cereal products launched in India, while plastic was the most popular packaging material.

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