Truff, the truffle brand known for pantry staples, has launched a black truffle oil.
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The black truffle oil is a blend of neutral-flavored olive oil as a base and real black winter truffle.
Truff Truffle Oil will be available nationally at Truff.com and will be distributed on Amazon, Whole Foods Market, Shaw's, Giant, Sprouts and World Market throughout the coming months.
This marks the brand's third new category offering in the past year, with a portfolio of hot sauces, pasta sauces and mayonnaise, which all feature truffle as the main ingredient.
Nick Ajluni, co-founder and co-CEO at Truff, said, "No matter where our obsession with flavor has taken us, we've always counted on truffle to guide us. Black Truffle is our foundational ingredient; it puts the truff in Truff. Its unique shape inspired our iconic lids and its delicate flavor inspired our unique creations. After years of exploring the experience of truffle in condiments, we're excited to let them shine on their own."
Nick Guillen, co-founder and co-CEO at Truff, said, "Go-to ingredients shouldn't be boring. That's why we've been committed to adding exciting and luxurious products to our customers' kitchen arsenals from the start. We think truffle embodies luxury, and it's what our audience deserves when they cook."
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