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Truly Releases Punch Hard Seltzer

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The variety pack includes four new punch flavors.

Truly Hard Seltzer has announced its Truly Punch Hard Seltzer, a new variety pack that blends traditional punch and fruit flavors, available nationwide starting May 10, 2021.

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Truly Punch Hard Seltzer features four new flavors, including Tropical, Fruit, Citrus and Berry, each with 1 gram of sugar, 100 calories and 5% ALC/VOL.

Casey O'Neill, director of product development at The Boston Beer Company, said, "We continue to keep our drinkers top-of-mind with each innovation we bring to market, creating refreshing and unique hard seltzer options that our drinkers have come to expect, but with less sugar and more fruit flavor. After testing roughly 200 recipes with nearly 2,000 drinkers, Truly is proud to welcome the four new Truly Punch flavors into the fold."

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