Sheetz, a Mid-Atlantic restaurant and convenience chain, has partnered with Goose Island Beer Company to debut Project I Scream, Brew Scream IPA, launching May 28, 2021 at 4 p.m. EST, per BrewBound.
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Brewed with Sheetz Bros. strawberry and banana puree, the new milkshake IPA is a light and fruity beer with hop to balance the strawberry sweetness.
The limited-edition craft beer is available at 489 Sheetz stores across Pennsylvania, Maryland, North Carolina, Ohio and Virginia.
Each store will carry approximately 30 four-packs for $7.99 and will be available while supplies last. It will not be restocked once sold out.
Ryan Sheetz, vice president of marketing and brand at Sheetz, said, "We are thrilled to partner with the Goose Island Beer Company, one of the most successful breweries in the entire country, to create this delicious milkshake beer for our customers. These last 14 months have been tough for all of us and as things start to improve in our communities, we’re hopeful this beer can lift the spirits of our customers as we embark on an exciting summer season.”
Todd Ahsmann, president, Goose Island Beer Co., said, "Here at Goose Island, we love brewing exciting beers for our drinkers and innovating with new flavors. Sheetz has released some fun, unique beers over the past year and we’re excited to brew this milkshake IPA with them. This IPA is brewed with Sheetz Bros. strawberry and banana puree and leaves the drinker with classic summertime flavors.”
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