Jones Soda Co. has introduced its first mass-market variety 12-packs, as well as a rotating series of special flavors that will change every six months.
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The new 12-packs include a Fan Faves Variety Pack bundle which includes cream soda, berry lemonade, orange cream and green apple flavors.
The Mixer Variety Pack contains Jones Cola, lemon lime and ginger beer, targeting today's craft cocktail and at-home DIY trends.
As for the Special Release series, the first product launch is Jones Special Release Birthday Cake Soda, an exclusive flavor created for the brand's 20th anniversary in 2016, and now being revived for this year's 25th. It will be in market from January through June, 2021, then replaced with Jones Special Release Pineapple Cream from July through December, 2021.
In January 2021, Jones Soda also released an Unsung Heroes limited-edition collection using its signature photo-based labels to pay tribute to private citizens who have taken extraordinary steps to help their communities cope with the COVID-19 pandemic and other recent crisis situations.
Mark Murray, Jones Soda president and CEO said, "In 2020, we focused on raising brand awareness through our themed label series that connected emotionally to consumers because of their relevance to current events. This year, we will not only continue this strategy, but also introduce line extensions focusing on favorite Jones flavors to drive incremental sales, increase basket sizes, and keep expanding our customer base. These efforts will combine with other initiatives, such as a planned expansion in the club channel, to continue putting Jones back on the map as the market's premier craft soda."
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