Forward Thinking: 3 Beverage Trends for 2021 and Beyond

Contact Author Amy Marks-McGee
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The dalgona coffee craze is just one of the many drivers of coffee-based beverage innovation.

Forward Thinking: Beverage Buzz,” which appeared in the February 2020 edition of Perfumer & Flavorist+a, and “Forward Thinking: Plant Power,” which appeared in the October 2017 editionb of the magazine, explored trends in coffee, hard coffee and plant-based milk alternatives. These three trends remain relevant amid the pandemic and are a hotbed of innovation. In addition, beverage activity is being driven by new plant-based milk and creamer sources as well as functional immunity beverages.

1. Coffee Innovation Expands

Coffee sales are going strong. According to IRI, refrigerated ready-to-drink (RTD) coffee reached $487 million in sales in total U.S. multi-outlets and convenience stores for the 52 weeks ending May 17, 2020, up nearly 20% compared with the year prior. The shelf-stable RTD cappuccino/iced coffee segment increased approximately 3% in dollar sales and totaled nearly $2.9 billionc.

Fortune Business Insightsd estimated the overall RTD coffee segment will reach $42 billion by 2027, from $22 billion in 2019, at a compound annual growth rate of 8.3%.

For the full article, please check out Perfumer & Flavorist's February 2021 issue.


aPage 19;

bPage 22;

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