Perfumers at Seven Scent have created a number of evocative smells for the new exhibition "Horrible Histories: Blitzed Brits’" at the UK’s IMW North, part of Imperial War Museums.
Designed to mark the 75th anniversary of the Second World War Blitz, the interactive event invites visitors to step back into the 1940s and experience what life was like. Detailed staged sets are brought to life with the addition of carefully chosen smells reminiscent of the time. The frightening reality of a bomb blast is enhanced with the diffusion of an acrid, dusty, burning smell which hangs in the air around piles of broken rubble. Elsewhere, visitors are encouraged to lift the lid on boxes containing associated smells.
Created in collaboration with the highly successful UK children’s sketch show, Horrible Histories, and in partnership with Scholastic Children’s books, "Horrible Histories: Blitzed Brits" opens on July 11, 2015 at IWM North.


!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)






