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Type: Article

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State of Fragrance Through 2018: The Rise of the Niche Fragrance

Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.

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The Juice: Inside Givaudan Perfumery School

Along with rigorously memorizing 500 materials within the first several months, training to become a perfumer requires a fine balance of passion, creativity, patience and technical skill.

Fragrance Trends

Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.

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Perfume Goes Genderless: The Rise of the Third Option

Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.

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Exploring Oud through Two Eastern Traditions

While many modern western brands market perfumes with oud on the label, this enigmatic scent has been a part of great eastern traditions, namely India and the Arab world, for over a thousand years.

Through fermentation, wine emits intricate fragrance accords and flavors that often find similarities with perfume.

Wine & Fragrance

A look at the unique connections and complex notes.

Organosilicon Fragrances

Novel and interesting investigations in the field of the chemistry of odor have been recently described by Wrobel and Warmagat. In their search for new fragrances and for a better understanding of the relationship between the molecular structure and the olfactory propeties of compounds, the authors turned their attention to silicon. The principal approach was to introduce the silicon atom into the osmophoric center of odoriferous materials. A number of compounds have been prepared and evaluated. This article briefly summarizes the synthesis and olfactory characteristics obtained.

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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

Genealogy of Fragrance

This is the third edition of the Genealogy of Fragrance chart, the other two being in September 1973 and March of 1972.

Sparkling Fragrances

The intersection of wine and perfumery

Purchasing fragrances

I will discuss what is involved in a total fragrance launch from purchasing's viewpoint based on the Avon system.

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Fragrance and Dementia

Innovative fragrance therapy is increasingly being used to enrich the lives of those suffering from dementia by supporting engagement, alertness and appetite stimulation.

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Fragrance and Transparency

It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.

Why Home Fragrance?

Why home fragrance ? Because it completes the home environment in the same way personal fragrance helps us complete our own self image. It is time to explore the public’s innate interest in fragrance. Once people become aware that they can choose a fragrance for their homes, they will seek it out and apply the final touch of fragrance to their home just as they do to themselves,

Mood Benefits Fragrance

The profiles presented here illustrate that fragrances can have measurable and distinctive effects on our mood in ways that could prove beneficial for the user. We believe that further improvements in our measurement techniques, and a better understanding of the mood changes evoked by specific perfumery ingredients will allow for the development of more impactful mood-aftering fragrances.

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Fragrances and Sustainability

Assessing the impacts of changing consumer consumption habits, green chemistry, biotechnology and sourcing strategies.

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Sustainability and Fragrance

Carbon footprints, naturals and synthetics, and the future

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