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Type: Article
News
2022 Leaders & Newsmakers: Firmenich Makes Strives in Conscious Perfumery
Firmenich recorded revenues of CHF 4,5 billion, for the calendar year 2021.
Event Coverage
Last Call for
World Perfumery Congress
2022 Early Birds
WPC
early-bird rates end for attendees on March 29, 2022.
Event Coverage
ScentWorld 2008 Report: Optimizing Consumer Experience through Fragrance
Exploring the role of fragrance in marketing and brandingFragrances created for brands’ retail and other environments don’t have to be the olfactive equivalent of Muzak. Rather than blanket a space with a generic scent, perfumers, fragrance house experts and brand specialists are partnering to create innovative signature scents that transmit cues about brand personality, identity and position within the competitive landscape. In an age in which consumers are constantly bombarded with brand messages, scent presents an underutilized avenue for cutting through the noise. At the recent ScentWorld conference in New York sponsored by the Scent Marketing Institute, a range of speakers—including perfumers, manufacturers, sensory scientists and branding experts—discussed scent’s role in branding and marketing. “We are responding to the explosive growth of scent marketing across a wide range of industries,” says the Institute’s founder Harald Vogt.
Beverage
2017 Leaderboard: Frutarom Expands and Cuts Costs for Growth
Through acquisitions and cost-cutting efforts, Frutarom has propelled growth through its entrance into emerging markets, earning the company its number seven position.
Event Coverage
Innovation and Trends on Display at in-cosmetics 2014
in-cosmetics, Hamburg Messe Germany, 1–3 April 2014.
WPC Coverage
Michael Edwards Joins
World Perfumery Congress
2024 Speaker Roster
Fragrance expert and author set to take the stage to discuss iconic scents and their influence.
Home
P&F Connect 2008: The F&F universe, just a click away
Perfumer & Flavorist
magazine has compiled this revised and enlarged directory of flavor and fragrance Web sites, related industry contacts, industry associations, academic/educational institutions and governmental/regulatory bodies to keep you connected to the F&F online universe.
Trends
World Perfumery Congress 2018 Preview: A Sense of What’s Next
A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.
WPC Coverage
World Perfumery Congress
2024 Hosts 1,600+ Attendees in Geneva, Switzerland
Don't miss event highlights from WPC's return to Europe!
Ingredients
2014 World Perfumery Congress Addresses Rapid Changes Impacting Global Industry
Focused on regulations, innovation, sustainability and new markets, the WPC provided inspiration for the industry’s creative minds.
WPC Coverage
World Perfumery Congress
2024 Announces Speaker: Pura's Bruno Lima & Mara Dumski
Co-founder and CEO Bruno Lima joins chief fragrance experience officer Mara Dumski next summer in Geneva.
Event Coverage
FlavourTalk 2024 Conference Shines Light on AI, Biotechnology & Precision Breeding
The 2024 event was organized by Flavour Horizons Ltd. in association with the British Society of Flavourists, hosting 300 attendees.
Savory Applications
What Are Consumers Looking for in Snack Flavors & Functionality in 2024?
From specific cravings to general hunger, a need for energy to a desire for indulgence and adventure, consumers are integrating the concept of "snackification."
Trends
[update] Pantone 'Energizes and Enlivens' with Color of the Year 2019
The color, which "energizes and enlivens with a softer edge," represents the fusion of natural life, Pantone explained.
Ingredients
Part 2. The Role of Plant Microstructure, Compartmentation and Senescence in Vanilla Curing
This review is the second in a two-part series. It considers the effect of the senescence process and the decompartmentation that occurs as a consequence of microstructure disassembly of the vanilla pod.
Trends
Beauty 2018-2020: Don’t Fear the Disruption
How industry growth is playing out across makeup, skin care, hair care and fragrance, as reported during the CEW's “State of the Beauty Industry Report 2018-2019."
Fine Fragrance
[special report] US Prestige Fragrance 2017-2018
Home fragrance and natural scents drove growth; plus: top brands/launches for 2017.
Ingredients
Flavor Bites: 2-Phenyl 2-butenal in Brown, Savory, Nut, and Other Flavors
Learn about the diverse range of applications for 2-phenyl 2-butenal.
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