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Fine Fragrance
Neha Okhade on the Spark That Brings a Fragrance to Life
Trends
Global F&F Market Heads Toward $55 Billion by 2030
Ingredients
dsm-firmenich Uses Global Art Platform to Reframe Floral Perfumery and Spotlight Next-Generation Ingredients
Beyond traditional florals: discover revolutionary ingredients reshaping fragrance creation.
Fine Fragrance
How Julia Rose Siegler Built a Fragrance Brand Around Life's Moments
The brand reflects the growing consumer appetite for fragrance wardrobes, emotional storytelling and identity-driven scent choices.
Fine Fragrance
dsm-firmenich: Rewriting the Fragrance Playbook with AI, Neuroscience and Full-Stack Sustainability
Trends
Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future
Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.
Trends
F&F 2026: Volatility, Velocity and the Great Portfolio Reset
We are witnessing a massive "portfolio reset" as the industry's titans narrow their focus.
Ambient Scent
Pura x Pantone Partner for Limited Edition Color of the Year 2026 Fragrance, Cloud Dancer
"With Cloud Dancer, we wanted to create a sensory interpretation of calm, a moment of quiet amidst the noise," said Pura's chief fragrance experience officer.
Fine Fragrance
Squishmallows Launches Fragrance Collection with Blue Meadow Brands
The collection includes three mood-boosting scents inspired by the brand’s most iconic characters.
Fragrance
Top 5 Fragrance Headlines of September 2025
Fine Fragrance
Scentmate by dsm-firmenich Reveals Two Major Autumn and Winter Trends for Fine Fragrance
The two key olfactive directions reflect cultural shifts, emotional needs and lifestyle aspirations through fine fragrance.
Regulatory & Research
dsm-firmenich Announces Launch of Fragrance Innovation, emoti
On
social connection
The company and its collaborators created a behavioral testing methodology to measure human reactions in the context of social interactions.
Fragrance
dsm-firmenich To Open Fragrance Sensorium Experience in Jakarta
Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.
Fragrance
Top 5 Fragrance Headlines of June 2025
Check out what our readers connected with the most last month.
Ambient Scent
Scentmate by dsm-firmenich Outlines Three Olfactive Trends Shaping Air Care This Summer
Consumers are spending more time at home focusing on self-care and mood enhancing rituals, thus seeking air care products as a tool for relaxation.
Event Coverage
Top 3 Fragrance Ingredient Trends from SIMPPAR 2025
Fragrance industry leaders showed ingredients and innovation all dedicated to sustainability.
Trends
Introducing the 2025 Fragrance Leaders & Newsmakers
It's time to learn what innovations and technologies our experts are excited about in the world of fragrance.
Trends
dsm-firmenich 2025 Fragrance Leaders & Newsmakers
The company’s chief operating officer and president of the Perfumery & Beauty unit gives insights on how dsm-firmenich is expanding its reach in the fragrance industry.
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