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Section: Fragrance > Trends

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Brazilian Fragrance Blooms in Color

Florals and fragrance took over Brazil's Iguatemi Sao Paulo Mall during Renata Ashcar's "Aromatique–Alchemy of the Senses" exhibit, highlighting the country's historical and cultural fragrance ties with a sensory display.

Fragrance Market Smelling Sweet in Brazil

Euromonitor looks at the growth possibilities for the premium fragrance market in Brazil, urged on by the Internet and lower unit prices.

Report: Brazil's Fragrance Market Poised to Continue Rapid Growth

Canadean says both men and women are using high volumes of fragrances, and the young and increasingly affluent consumers are often looking to treat themselves to new and novel experiences.

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Brazil: An Insider’s Perspective on the World’s Largest Fragrance Market

What captivates Brazilian consumers and where is this still-developing market headed in the coming years?

Report: Fragrance Expected to Bloom in Brazil during 2012-2017

By 2017, the fragrance industry will have the largest share among all Brazilian health and beauty industries, research firm Canadean forecasts.

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Fragrance Trends: Global Fragrance -- Not Making Scents

The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?

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FragranceLock it and Throw Away the Key

FragranceLock has launched a fragrance finishing spray to create longevity in applications.

Bell Flavors & Fragrances EMEA Reveals 2015 Fragrance Trends

The two main categories include the so called “Fragrance Comfort Zone” and the “Fragrance Innovation Zone”.

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The Global Fragrances Market – Bringing Fragrances Closer to Consumers

The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.

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State of Fragrance Through 2018: The Rise of the Niche Fragrance

Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.

Unisex Fragrances to Lead Growth in UK Fragrance Market to 2017

Unisex fragrances are set to lead growth through 2017, predicts research firm Canadean. Men's fragrance is forecast to fall below the line for both value and volume growth.

The Fragrance Creators' booth, designed with a lounge theme, emerged as a popular destination for attendees, offering a unique blend of relaxation and industry insights.

Fragrance Creators Conduct Attendee Survey at WPC to Identify Emerging Fragrance Trends

More than 250 attendees participated in the survey, which provided valuable data that will shape future fragrance developments.

Fragrance Trends

Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.

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Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

Fragrance Trends

Perfume collections, celebrity-inspired fragrances and movie/book-inspired scents are some of the top trends appearing in fragrance releases today

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Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

Mobile Fragrance

This spring, Japanese telecom company NTT Communications will launch a pilot test of a combined audio/visual/olfactive offering called Mobile Fragrance Communication.

Ethnicity and Fragrance

A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization"

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