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Section: Fragrance > Trends

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How Scent and Hospitality are Redefining the Experience Economy

As ambient scent-scaping becomes increasingly sophisticated, unique wellness offerings are integrating fragrance in surprising and visionary ways.

Versailles was a practice in social ritual, royal etiquette and unrelenting opulence. It also happened to stink like an outhouse.

Royalty and Fragrances Part 2: The Scent of Versailles

Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.

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Trimax and Saavy Naturals Inc. Releases Natural Baby Care Line

Trimax and Saavy Naturals Inc. have announced Saavy Baby, a line of natural baby care product, which include fragranced baby products.

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Sofia Vergara Takes You to Paradise With New Fragrance Release

Inspired by Sofia Vergara's homeland of Colombia and created by IFF perfumer Laurent Le Guernec, the new Tempting Paradise by Sofia Vergara is a fresh floral scent with a musky finish.

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Consumers Seeking ‘A Life in Balance,’ According to Trend Report

Taking steps to restore and recharge are keys to achieving and sustaining a better life, consumers say in new study from fragrance company Arylessence on American consumer attitudes and behaviors.

Oceanic Scent Perfume Market to Reach $7.1 Billion by 2032

The market was valued at $4.2 billion in 2023 and is projected to reach $7.1 billion by the end of the forecast period.

Is your company interested in keeping a finger on the pulse of how these sustainable ingredients are being utilized in F&F formulations?

Would You Like More Information about Trends in Sustainable Ingredients Utilized in Formulations? [Survey Results]

See the results of last week's poll!

What are consumers searching for in terms of fine fragrance? Spate dishes on the top two rising stars.

Jean Paul Gaultier & Laura Mercier Names Top Rising Star Personal Fragrance Brands in US by Spate

See the data behind Jean Paul Gaultier’s bringing in 56.5K monthly searches and a +149.6% growth in searches compared to last year.

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Fragrance as a Reflection of Socio-economic and Cultural Condition

The possibilities could be endless for new ideas, but will the products be as far reaching? How can we move outside the limits of existing perfumery for new fragrance types? How could it be that in this age of genetic engineering, we have not started a new family of fragrance notes in over fifty years that did not already fit into an existing lineage?

The scented candles market in the United States is estimated at $145.7 million in the year 2022.

Scented Candles Global Market to Reach $677.8M by 2030

The scented candles market in the United States is estimated at $145.7 million in the year 2022.

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Firmenich Appoints Bérangère Magarinos-Ruchat as Global Head of Sustainability

Firmenich has announced the appointment of Bérangère Magarinos-Ruchat, M.D. to the role of global head of sustainability. In this new role, she will help reinforce and manage the company's sustainability initiatives.

Personal Impressions on the Relationship between Buyers and Suppliers of Fragrance

Every marketer of fragrances wants to understand perfumery, odors, and the vocabulary of the art. This can be accomplished best by a continuing series of educational seminars presented by fragrance suppliers. The seminars are not sales pitches, but are simply educational presentations with smelling samples to illustrate the notes and vocabulary. They are attended by people in marketing, market research, R & D, sales, etc.

Report: French Fragrances Sector Driven By Women Aged 45 and Up

At a compound annual growth rate of 0.6%, targeting these women’s desire to indulge themselves is key to success, said a new report from Canadean.

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State of Fragrance Through 2018: The Rise of the Niche Fragrance

Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.

NPD Group Report Sees Incredible Prestige Beauty Gains, Immense Fragrance Growth

The market research company found the prestige beauty market generated $9.5 billion in 2011, an 11% increase over 2010—the largest increase The NPD Group has seen in the 15 years it has tracked this market.

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The Fleeting Realm of Scent: CPL Aromas Links Fragrance to Fashion

Company co-hosts annual competition with photography, illustration and film entries from London College of Fashion students

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The Scent of Home: From the Bedroom to the Living Room

As technology and consumer behaviors continue to change, home care fragrance products must remain innovative, while providing a sense of security and stability.

Macro Trend Report: the Changing Face of Sustainability in Personal Care

Authenticity, transparency of supply chain and carbon footprint, and a focus on naturals

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