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The Fleeting Realm of Scent: CPL Aromas Links Fragrance to Fashion

Aug 28th, 2012

Nicole Urbanowicz

For the 12th year, CPL Aromas has teamed up with the London College of Fashion (LCF) as industry partners exploring the close link between fragrance and fashion.

CPL Aromas said its relationship with LCF helps the company with future concepts for tomorrow’s consumer. This year’s theme for the competition was "The Fleeting Realm of Scent," which explores how fragrance can trigger memories and emotions in an instant.

The annual competition with photography, illustration and film entries was open to students from a wide variety of courses including fashion styling, hair styling and makeup design. CPL Aromas will use the images submitted for advertising campaigns, calendars and its biannual trend magazine Forecast.

To view a video featuring its winner in the "moving image" category, click here.

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