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Section: Fragrance > Trends

Perfumer & Flavorist 2008 Flavor & Fragrance Leaders

The big news on last year’s Flavor & Fragrance Leaders list was Firmenich’s purchase of Danisco’s fl avor division. The year before that, it was Givaudan’s purchase of Quest. At press time, rumors are again making the rounds regarding another potential merger within the top tier of F&F.

What Makes a Successful Fragrance Launch

I like to think that we do the same. But one thing is sure: we couldn’t have done it without the perfumer. Time and again, perfumers take our words and descriptions and purple prose and give them life, For that, we are very thankful.

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Fragrance Marketing: Translating Creativity into Success

Our next topic is a very intriguing one. Which is more important to the success of a fragrance ?... The skills of the creative perfumer, the skills of the marketing department, or, are they equally important?

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Point of View: Natural Fragrance Ingredients

Perspective on the trends and challenges that the natural fragrance ingredient industry have to face.

NPD's data has revealed resilient sales for fragrance in 2021.

Fragrance Boomed During Mother's Day 2021

Per NPD, fragrance sales grew 33% compared to pre-pandemic 2019.

Photo provided by Amkiri

Visual Fragrances: The Latest Application Trend?

Fragrances are no longer just for the nose. Amkiri Ltd has released a patented visual fragrance, in the form of a crème-like ink for the skin.

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Jean Blanc Releases Toujours Rose Fragrance

Created by Alpha Aromatics and Gynex Fragrances, the Toujours Rose fragrance is a fresh and floral scent for women.

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L'Oréal Commits to Disclosing Fragrance Ingredients

Following a U.S. PIRG petition that received over 6,000 signatures, L'Oréal has announced plans to disclose fragrance ingredients for its products.

SC Johnson Announces Exclusive Fragrance Palette

Palette provides a comprehensive list of its ingredients, available for consumers.

2011 FiFis Celebrate Fragrance Winners

Fragrance industry recognizes a range of honorees at 17th annual ceremony

Freedonia Releases Flavors & Fragrances Forecasting Study

Shows increasing market demand for flavor and fragrance products, particularly natural options for food, cosmetics and toiletries, and air care through 2014 and beyond

Fragrance Market Smelling Sweet in Brazil

Euromonitor looks at the growth possibilities for the premium fragrance market in Brazil, urged on by the Internet and lower unit prices.

Read back on the headlines that have shaped fragrance news over the last year.

Recent Fragrance Industry Studies & Market Trends

Read back on the headlines that have shaped fragrance news over the last year.

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Fragrance-Loving Women Rely on Emotion

Women love to treat themselves to new fragrances frequently, according to Scentiments data. Men, on the other hand, don't shake up their fragrance choices as often.

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Patent Pick: Semi-synthetic Fragrance Production

Patent Picks are chosen by the editors from publicly available sources. Today's highlight describes a semi-synthetic route to produce fragrance compounds.

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EPS Fragrances Becomes Star of Export

Star of Export award was granted to EPS Fragrances by the Turkish Ministry of Economy.

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Digitally Delivered Fragrance and the Perfumer

For as long as man has used fragrance, it had one feature that set it apart from all other forms of esthetic decoration, cultural messages, sensory agents and psychological magic: once you presented it, you had lost control over it. It would float wherever diffusion and air currents carried it.

Fragrance & Music Creation—An Entertaining Analogy

There are many common terms to fragrance and music, e.g., notes, blend, harmony, balance, accent, composition, modifier, mood, hot or cool, soft or bold, Both can be evocative, refreshing, invigorating, exhilarating and both are the result of the blend of science and art.

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