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Section: Fragrance > Trends

Ginkgo Bioworks Raises Money To Expand

Ginkgo Bioworks announced that it has raised $45 million in an oversubscribed Series B round.

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Consumer Misconceptions of Fragrance-free Products

A recent report from Johnson and Johnson Consumer Inc. and Natural Marketing Institute shows that many consumers don’t actually know what products are fragrance-free.

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WFFC Chapters Welcome 2018 Board Members

The Women in Flavor and Fragrance Commerce (WFFC) have announced its 2018 board for its Chicago, Cincinnati and New Jersey chapters.

Dairy Queen's fall collection is available in two unique sets of three pillows inspired by, and scented with, the new Fall Blizzard Treat Menu.

Fall-inspired Scent Launches Making Headlines

Discover the latest fine fragrances, home goods and candles inspired by fall.

IFF Completes Lucas Meyer Cosmetics Acquisition

IFF announced the completion of the Lucas Meyer Cosmetics acquisition.

What Makes a Successful Fragrance Launch

I like to think that we do the same. But one thing is sure: we couldn’t have done it without the perfumer. Time and again, perfumers take our words and descriptions and purple prose and give them life, For that, we are very thankful.

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Fragrance Marketing: Translating Creativity into Success

Our next topic is a very intriguing one. Which is more important to the success of a fragrance ?... The skills of the creative perfumer, the skills of the marketing department, or, are they equally important?

The Shampoo Market in Southeast Asia

This article will outline the consumer’s shampooing habits, the current picture of the shampoo market and the fragrances used in the leading brands of shampoos. Some data on the perception of common fragrances will also be included.

Multisensory Exhibit Pushes the Perfumery Envelope

Focusing on putting artistry back into perfumery, Mane recently removed all creative (consumer demographics, concepts, etc.) and cost constraints from a team of perfumers as part of a multisensory marketing-led initiative dubbed Fragrance Avatar. The project allowed perfumers to create “from their very core.”

NPD's data has revealed resilient sales for fragrance in 2021.

Fragrance Boomed During Mother's Day 2021

Per NPD, fragrance sales grew 33% compared to pre-pandemic 2019.

Candle demand is increasing in spas, massage centers and other commercial places.

Report: Global Candle Market Growth Value

The demand for candles is increasing among consumers seeking self-care and relief from anxiety, headaches and more.

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IFF Names Dominique Ropion Master Perfumer

IFF has named Dominique Ropion its second master perfumer, after his over 18-year career with the company.

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Symrise Particpates in Miami Art Garden

With fragrance developed specifically for—and inspiring—the botanical installation

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The 2019 Beauty Job Market Report

The seventh annual report examined CEW’s 10,000-plus U.S. members (men and women), as well as 24 Seven’s network of beauty professionals.

Fragrance Market Smelling Sweet in Brazil

Euromonitor looks at the growth possibilities for the premium fragrance market in Brazil, urged on by the Internet and lower unit prices.

Read back on the headlines that have shaped fragrance news over the last year.

Recent Fragrance Industry Studies & Market Trends

Read back on the headlines that have shaped fragrance news over the last year.

Photo provided by Scentbird Lifestyle Image (PRNewsfoto/SCENTBIRD)

Scentbird Raises $18.6 Million for Expansion

Scentbird has announced that it has raised $18.6 million from series A funding in an effort to expand its subscription-based fragrance service.

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Fragrance That Mists, Sticks and Slides

In terms of innovation, the fragrance industry has stepped into novel applications, such as scented temporary tattoos, to embrace fragrance in unexpected ways.

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