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Section: Fragrance > Trends

Synesthesia is a neuropsychological trait in which the stimulation of one sense causes the automatic experience of another.

Decoding the Synesthesia Fragrance Boom

How perfumers and brands are telling multi-dimensional stories of emerging scents.

What is a 'clean' fragrance? Sozio says it has an answer.

Sozio Creates "Clean" Fragrance Designation

Responding to demands for transparency from the public and some brands, the company has created a program that builds upon existing "clean" initiatives.

The emerging fragrance consumer

As a perfumer once told me, the success of a fragrance is cerebral, not nasal. This is another way of saying it is a message for the brain to appreciate--and this is where Vogue comes into its own.

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The Global Fragrance Market

Compared to beauty and personal care, fragrances experienced a renaissance in mature markets in the face of a fresh consumer desire to differentiate, while simultaneously gaining new adopters in rapidly advancing emerging nations.

2009 Flavor & Fragrance Leaderboard

In a year of unprecedented financial upheaval, P&F magazine ranks and profiles the top-tier industry players and presents first-person insights into their resilience amidst challenges and opportunities.

Il. Bloomingdales Men’s Fragrance

Soon the selling floor, I found that men want to know about new products; they want to feel good about themselves. They want to be helped proped y to have that sharper image.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

Ingredients of Fragrance Innovation

Rose, ingredient evolution and niche formulations: highlights from the Elements Showcase

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Fragrance Issues: Defining “Natural”

As the first personal care products bearing the Natural Products Association’s seal hit store shelves, an assessment of “natural” fragrances in personal care

The report covers insights on major trends, key growth drivers and more.

Report: Fragrance Ingredients Market Growth

The report covers insights on major trends, key growth drivers and more.

This roundup includes both fine fragrances and air care fragrances.

Fragrance Round Up: Summer Launches

This roundup includes both fine fragrances and air care fragrances.

Fragrance Market Results and Outlook

Fragrance market contraction to continue multi-year, growth in celebrity scents, uncertainty in naturals/organics

Market Intelligence: US Women’s Fragrances

Youth consumers become the targeted fragrance users

The spring fragrances range from florals to citrus for debut the essence of spring.

Fragrance Round Up: Spring Launches

Spring-time means swapping out those winter scents with a lighter, more floral fragrance.

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Fragrance Outlook: Noir to Niche

From “black” fragrances to limited-edition scents, the future of perfume lies in the unique and surprising. drom fragrances’ Tribeca (New York) fine fragrance studio is unique for a number of reasons, including its open floor plan and perfumers’ bar—a sort of shared work space that encourages interaction among noses.

Image Credit: © 2018 Alasdair McLellan

Marc Jacobs Introduces Latest Fragrance

Marc Jacobs has released Daisy Love Marc Jacobs, a feminine gourmand fragrance with notes of cloudberries, daisy tree petals and a blend of musks and driftwood.

Perfumer & Flavorist 2008 Flavor & Fragrance Leaders

The big news on last year’s Flavor & Fragrance Leaders list was Firmenich’s purchase of Danisco’s fl avor division. The year before that, it was Givaudan’s purchase of Quest. At press time, rumors are again making the rounds regarding another potential merger within the top tier of F&F.

What Makes a Successful Fragrance Launch

I like to think that we do the same. But one thing is sure: we couldn’t have done it without the perfumer. Time and again, perfumers take our words and descriptions and purple prose and give them life, For that, we are very thankful.

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