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Section: Fragrance > Trends

Fragrance and Social Behavior

My research on fragrance and social behavior is concerned with how people use fragrances to create social images and to play social roles. As a social psychologist, I am well aware that people employ a wide variety of strategies and tactics, some subtle and others not-so-subtle, to control the images they convey to others. With the support of the Fragrance Research Fund, we are looking at the role that people’s choices of fragrances (that is, their perfumes, their colognes, their after-shaves) play in the fashioning of images.

During the two weeks leading up to Valentine’s Day 2021, fragrance sales grew 5%.

Valentine's Day Fragrance Roundup

During the two weeks leading up to Valentine’s Day 2021, fragrance sales grew 5%.

Fragrance Insight: Bottle Design

GCI's Jeff Falk spoke with Denis Boudard, Davide Nicosia and Eric Lee about the challenges they face and what they see as key design elements for today’s successful fragrance packaging

Fragrance As a Trademark

Perhaps you or your clients should ask your trademark attorney to do an intellectual property audit of your inventory of product ideas for potentially protectable fragrance marks. The next time your customer smells your product, will they think of you?

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Multidimensional Fragrances at Home

How the technical, hedonic and cost factors of the laundry and home care categories are changing the way fragrances are developed.

2014 Flavor & Fragrance Leaderboard

Perfumer & Flavorist magazine’s 2014 Flavor & Fragrance Leaderboard ranks the top companies in the industry. It also includes select exclusive insights from key executives on the state and future of the industry.

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Ingredients of Fragrance Innovation

Rose, ingredient evolution and niche formulations— highlights from the Elements Showcase

Science, Sex, and Fragrance

The fact remains that odors and fragrances can provoke both positive and negative responses. You in your role as purveyors of fragrance can build in many positive responses to a particular product.

OPINION: Negative Fragrance Messaging

The online fragrance conversation through the eyes of a blogger and perfume lover.

Trends in Deodorant Fragrances

Mintel Global New Products Database (GNPD) looks at recently launched products to identify the most popular fragrance trends in deodorants

Trends in Women's Fragrances

Mintel highlights the top trends in women's fragrances (florals, fruits and botanicals)

Fragrances & Moods: New Perspectives

Today we will look at two aspects of the impact of fragrance. The first concerns the effect of perfume in the social context. The second is more individual, covering perfumes and mood, stress level, and relaxation responses.

Fragrance Market in Japan

In this paper, I will explore the reasons that have prevented the Japanese fine fragrance market from expanding. Also, I will consider the relationship between consumer lifestyle and fragrance as well as the Japanese preference of fragrance.

The Fragrance-Fashion Connection

In a second installment of a series from Euromonitor International, analysts Nicole Tyrimou and Ashme Kunde make the connections on how fashion influences fragrance, and vice versa.

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Forward Thinking: Fragrance Frenzy

Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

Ingredients of Fragrance Innovation

Rose, ingredient evolution and niche formulations: highlights from the Elements Showcase

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Fragrance Issues: Defining “Natural”

As the first personal care products bearing the Natural Products Association’s seal hit store shelves, an assessment of “natural” fragrances in personal care

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