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Section: Fragrance > Trends

Photo provided by Bvlgari Parfums

Bvlgari Parfums Launches Omnia Pink Sapphire

At a special event on April 6, 2018, Bvlgari Parfums celebrated the launch of its latest fragrance, which was created by master perfumer Alberto Morillas.

Photo provided by Perfumist

Finding the Perfect Fragrance with Perfumist

Finding the perfect perfume might be a phone tap away with the release of the Perfumist app.

How to kill great new product ideas through diligent application of proven packaged goods techniques

We all see the value in following the traditional packaged goods approach in certain marketing situations. But in many instances, the classical methodology to new product development is dead wrong.

How to Make a Perfumery Presentation

The real objective, in fact the only objective of any perfume presentation of single perfume materials or of more complicated specialties should be that of marketing. Consequently every facet of the presentation should he concentrated on making the offerings attractive to the potential buyer.

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[podcast] Digitized Products Augment Sensory Reality

"Digital devices can interact with and be personalized for consumers," says Charles Spence, Ph.D. "There are many brands working in this space. It’s mostly been in the drinks/spirits area to start, but is crossing into ice cream, fruit juices and teas. One thinks there has to be a scope to this, as well, in cosmetics and pharmaceuticals." Learn more from our seven-part podcast, sponsored by Berjé.

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Art of perfumery: Exposing the Perfumer

What it means to be a perfumer in the information age and the need to communicate with consumers. According to Merriam-Webster’s online dictionary, a perfumer is defined as “one who makes or sells perfumes.” This rather simplistic definition, circa 1580, offers no insight into what a perfumer actually does.

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Paris Hilton Releases Platinum Rush Nationwide

Created in collaboration with Firmenich perfumer Frank Voelkl, the fragrance includes notes of Asian pear, apple, green florals, muguet, cashmere musk and patchouli.

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Patent Pick: 'Smell-evision' Cartridge

Patent Picks are chosen by the editors from publicly available sources. Today's technology features a cartridge designed to release fragrance in conjunction with audio-visual displays.

Fragrance Foundation Partnership Establishes UAE Partner

The Fragrance Foundation Arabia to serve perfume market valued at $250 million.

The Greening of Personal Care Products

Mintel explores the methods manufacturers use to make their personal care products "greener"

Retail prices for fragrances rose 15% in 2021, versus 2020, after averaging a 5% increase during the two years prior.

Average Prestige Fragrance Prices Are Going Up

Premium luxury brands and private designer collections command higher price points and experienced market share gains in 2021.

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Preserving Perfumed History at Osmotheque of Versailles

The Osmotheque of Versailles is a perfume archive, providing visitors with the opportunity to understand the history of more than 4,000 scents from the mid-1800s until now.

Mintel Predicts Trends for Consumer Packaged Goods

Themes include reduction of some ingredients, defining natural and blurring category expectations

Multisensory Exhibit Pushes the Perfumery Envelope

Focusing on putting artistry back into perfumery, Mane recently removed all creative (consumer demographics, concepts, etc.) and cost constraints from a team of perfumers as part of a multisensory marketing-led initiative dubbed Fragrance Avatar. The project allowed perfumers to create “from their very core.”

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Michael Edwards to Speak at Perfumed Plume

Perfumed Plume has announced that perfume expert Michael Edwards will be speaking on November 14, 2017, about the inspiration on his upcoming book launch.

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[Podcast] Two Sense Visits The Perfumer’s Studio

In the recent Two Sense podcast, P&F visits The Perfumer’s Studio in California and sit down with its general manager, Christopher Gordon, to talk everything perfume.

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ACI Premieres Cleaning Product Innovation at Upcoming Convention

The ACI Convention, set for January 27 in Orlando, shines a spotlight on companies with innovative and creative products in the cleaning supply chain industry.

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Perfumed Plume Announces 2018 Winners for Fragrance Journalism

The award ceremony, which recognizes creative fragrance journalism, took place at the Society of Illustrators in New York City on March 11, 2018.

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