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Section: Fragrance > Trends
Fine Fragrance
KKW Fragrance Is All Hearts With Latest Launch
Following the launch of her fragrance brand, KKW Fragrance, Kim Kardashian West announces the release of her Kimoji Hearts series, inspired by Valentine’s Day.
Regulatory & Research
Polluting Perfume? Study Suggests Link with Air Pollution
A recent study in
Science
has found that consumer and industrial products attribute more to air pollution than previously thought.
Fine Fragrance
Stop and Smell the Roses With Phlur’s Améline
Created by perfumer Nathalie Benareau, the fragrance features rose, Italian bergamot, pink pepper, patchouli and sandalwood notes.
Event Coverage
Trend Spotting in New York With the WFFC
On June 12, 2018, the WFFC gathered for its 2018 trend excursion, where they sought out the latest flavor and fragrance trends at popular NYC eateries and beauty boutiques.
Fine Fragrance
In the Clouds With Ariana Grande’s Latest Fragrance
The fragrance features top notes of lavender blossom, juicy pear and bergamot; heart notes of crème de coconut, praline and vanilla orchid; and a base of musks and creamy woods.
Event Coverage
Celebrating the Purpose of Perfume with Bérangère Magarinos-Ruchat
Bérangère Magarinos-Ruchat, VP and global head of sustainability at Firmenich, will be presenting “Celebrating the Purpose of the Perfumery Industry and the Magic of Perfumes with a Purpose” at the World Perfumery Congress, where she will discuss how the industry is reinventing itself to meet consumer demands.
Event Coverage
Thinking Holistically at WPC With Eric Korman of Phlur
Eric Korman, founder and CEO of Phlur, will be presenting at WPC about rethinking the fragrance supply chain and telling a multisensory story to consumers.
Trends
P&G Seeks Scent Connection with Consumers Through Gain Brand
One the strongest subliminal connections consumers experience is through scent, and smart brands are building ways to capitalize on this connection.
Ingredients
Textile Materials With Fixed Cyclodextrins As A Fragrance Depot
The ability to semi-permanently infuse fabrics with finished fragrances and/or fragrance materials opens up a new realm of formulation and application possibilities for perfumers. The market has already seen the introduction of scented pillows and the like, but Buschmann et al.’s recent work presents the possibility of (washable) scented sportswear, linens, upholstery and many other household products that may be customized at will, and which may intake unpleasant odors while imparting pleasant ones.
Fragrance
Air Wick Reveals Vision Board Collection with Lindsay Hubbard
Hubbard created a collection of vision boards for everyday hosting occasions.
Fine Fragrance
Layer as You Like With Experimental Perfume Club’s Collection
The brand's collection includes three fragrances designed to be layered.
Fine Fragrance
A Trip to Governors Island With Bond No. 9
Bond No. 9 will release its latest fragrance on June 1, 2018, which is inspired by the scenery of Governors Island.
Trends
Snail Mail Gets A Whiff of Summer With Stamp Collection
The U.S. Postal Service is celebrating the summer with its first scratch-and-sniff stamp collection, which features illustrations and scents on frozen treats.
Fine Fragrance
Navigating the Fragrance Revolution with Jean-Paul Agon of L’Oréal
As chief executive officer and chairman of L’Oréal, Jean-Paul Agon shared his insights on pursuing growth in an evolving, segmented fragrance industry during the Fragrance Foundation's Masterclass at the French Institute Alliance Française in New York City on October 5, 2017.
Ingredients
2017 Leaderboard: Takasago Expands within the Global the F&F Market
Perfumer & Flavorist
shares the insights of Takasago and the company's overall growth in the last year with new hires, the development of new ingredients and its expansion into new places.
Trends
Deck the Halls with Recent Holiday Scent Launches
See the latest scents from brands including Glasshouse, Amaffi, Literie, Bath & Body Works and L'Occitane.
Beverage
Symrise Releases Second Quarter Results With Solid Growth
Symrise has released its second quarter earnings, which reported an increase in sales of 3.6% due to increasing demand and an improved capital management system.
Trends
Future of Fragrance and Its Growth With Hannah Symons
At the World Perfumery Congress 2018, the fragrance industry will take a look forward with Hannah Symons' keynote presentation, “The Future of Fragrance & Growth Opportunities.”
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