In recent years, many fragrance companies have embarked on a journey to redefine its purpose and brand. To discuss this phenomenon, Bérangère Magarinos-Ruchat, VP of global head of sustainability at Firmenich, will present “Celebrating the Purpose of the Perfumery Industry and the Magic of Perfumes with a Purpose” on June 5, 2018, at the World Perfumery Congress.
During her presentation, Magarinos-Ruchat will discuss how the fragrance industry is reinventing itself to meet the challenges of customers' demands. The discussion will also focus on how an iconic signature, or a hero ingredient can help a meaningful brand drive its story with consumers.
