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Section: Fragrance > Trends

Report: Emerging Markets to Dominate Top Five Largest Economies in 2020

Euromonitor predicts China will become the world's largest economy in 2017; emerging markets expected to overtake developed countries in their share of global economy in Purchasing Power Parity terms in 2013.

According to Dumski, consumers are turning toward fragrance to provide healing and wellness solutions for mind and body.

Pura's Chief Fragrance Experience Officer Weighs in on Consumer Demands and Evolving Trends

Mara Dumski began her fragrance journey at IFF, where she worked for 25 years.

Under the new research project, the Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

The Estée Lauder Companies' New Research Project to Decode the Scent-Emotion Connection

The Estée Lauder Companies seeks to decode the neurological connections between fragrance and emotion to drive fragrance product development, packaging innovation, the development of consumer experiences and marketing claims, and more.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

ESOMAR Seminar

"Fine Fragrances and Fragrances in Consumer Products — Using Research for Development and Optimisation” ESOMAR Seminar, London 13-15 November 1991.

Everyone’s a Critic

Are fragrance critics and bloggers good for the industry?

The Creative Edge

There is a great discrepancy between what we know about the creative process, and our ability to use this knowledge to gain a creative edge. First, I would like to look at the ideal conditions that foster creativity in the individual. Then, I will focus on how I try to gain a creative edge in the real world.

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Exposing the Perfumer

P&F now talks to author Michelle Krell Kydd about what it means to be a perfumer in the information age.

Ethnicity and Fragrance

A new ethnic consumer report from NPD Group, The Changing Face of Beauty, highlights the fact that “‘women of color’ are diverse, rapidly changing and defy generalization"

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Florals: The EBook

This ebook, sponsored by Berje, features articles from Perfumer & Flavorist’s technical archives surrounding discussions on floral aroma compounds and essential oils.

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Endpoint: Look Both Ways

A yearly recap of F&F’s research highlights and what’s to come for 2018.

The emerging fragrance consumer

As a perfumer once told me, the success of a fragrance is cerebral, not nasal. This is another way of saying it is a message for the brain to appreciate--and this is where Vogue comes into its own.

The Essence of Creativity

Creativity is the essence of our work. But it is difficult to explain because it is essentially subconscious.

Essential Oils for Aromatherapy

The aromatherapy boom has created a strong market for the sale of essential oils, though the industry’s ingredient needs may vary from those of conventional fragrance and cosmetic manufacturers.

Comment: R&D = Economic Growth

A joint report from the US Bureau of Economic Analysis and National Science Foundation shows that those industries with the highest R&D spending have benefited most

What future essential oils?

Communication between the essential oil supplier, fragrance supplier, and marketer must be improved. We are not always in a position to know which odor areas interest you. Your most creative fragrance ideas might be available today, with the right combination of natural products and natural-like aroma chemicals recently developed. This potent combination now allows for the greatest creative effort ever possible.

@kkwfragrance / via Instagram

Kim Kardashian Enters Fragrance Market

Kim Kardashian West has launched KKW Fragrance, a series of three fragrance that includes notes of gardenia, citrus and oud.

Eurofragrance Announces New General Manager

Eurofragrance announced Juan Fransisco Mediavilla as its new general manager for the Mexico, Central America and Caribbean markets.

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