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Section: Fragrance > Trends
Custom Essence perfumer Ana Morales and marketing manager Nicole Oram note, “Gourmands continue to stay relevant and evolve based on consumer’s preferences. Gen Z finds gourmand fragrances indulgent, comforting, and playful.'
Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends
See the latest collaborations and insights from fragrance industry leaders in the air care segment.
Sep 1st, 2024
Peroni Nastro Azzurro and luxury fragrance and body care brand Ellis Brooklyn partnered to release The Italian Spritz Collection, a six-pack of gender-neutral scents by Ellis Brooklyn, each paired with the tasting notes of a Peroni or Peroni-infused spritz cocktail.
Explore These Fresh Flavor-inspired Fragrance Launches
From fine fragrances to candles to even cheese-scented nail polish, catch up on the latest flavor-inspired product launches.
Nov 15th, 2022
Baccarat Rouge 540 extrait de parfum by Maison Francis Kurkdjian is a luxurious woody fragrance with notes of grandiflorum jasmine, bitter almonds and a musky and woody accord.
Pop Sugar: 19 Best Starter Fragrances
Some ideal first fragrances identified by Pop Sugar include offerings from Dolce & Gabbana, Chanel, Tom Ford, Byredo and more.
Mar 31st, 2022
What are consumers searching for in terms of fine fragrance? Spate dishes on the top two rising stars.
Jean Paul Gaultier & Laura Mercier Names Top Rising Star Personal Fragrance Brands in US by Spate
See the data behind Jean Paul Gaultier’s bringing in 56.5K monthly searches and a +149.6% growth in searches compared to last year.
Jul 2nd, 2024
Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.
The United States Enters its Fragrance Layering Era
Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.
Dec 1st, 2024
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Putting on the Spritz: Beverage-Inspired Fine Fragrances
Fine fragrances raise a glass to the flavor world with scents inspired by classic beverages and cocktails.
Feb 3rd, 2020
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Top 5 Fragrance Headlines of January 2025
Learn more about which fragrance articles caught readers' eyes last month.
Feb 1st, 2025
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Hit or Mist: Naturals Trending in Growing Body Mist Market
According to a report the global body mist market is slated to grow at a “sluggish” CAGR from 2017–2022, with Europe dominating the market.
Jul 27th, 2018
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Seven Scents: 2016/17 Fall/Winter Trends and Scent Creations
Based on 2016/17's Fall/Winter fragrance trends, Seven Scents launches three new fragrances.
Sep 3rd, 2015
Searches such as 'tropical colognes' and 'best fruity colognes' are trending on TikTok.
TikTok Signals Tropical Takeover in Men’s Fragrance, Says AXE
The men's fragrance brand used TikTok search data to determine the top trending scents for men this summer.
Jun 17th, 2025
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‘Sea’sonal Notes Ride Oceanic Wave
The breezy, refreshing and invigorating scents derived from the ocean provide a nice alternative to other summer fragrances, and are "shore" to bring back memories of days spent on the beach.
Jul 25th, 2017
There is a growing interest for roll-on perfume. Ingredients searched alongside roll-on perfume include: essential oil, vanilla, and coconut indicate scents associations on the consumer end.
Spate Releases Annual Fragrance Trends Report for 2024
Emma Vernon, host of the Perfume Room podcast stated, "Consumer affinity has deepened and said consumers are looking to weave perfume into even more aspects of their daily lives."
Sep 5th, 2024
The Perfumer Notes column covers a wide variety of materials with insights from different perfumers.
[update] Discover The Latest "Perfumer Notes" Columns of 2022
In this monthly column, perfumers share various insights behind a chosen ingredient in formulations and beyond.
Aug 11th, 2022
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Eurofragance at Cosme Tech in Japan
Eurofragance was one of 800 participating companies who exhibited at Cosme Tech Tokyo on January 23-25, 2017.
Feb 1st, 2017
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Literature and Scent Come Together at Olfiction Ltd. Event
Olfiction's upcoming event will host a panel of perfumers and experts to discuss the relationship between literature and scent at the British Library on March 27, 2018.
Jan 9th, 2018
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Smell the Fragrance Trends this Season
Fragrance house, Berjé, shares insight on winter's fragrance trends.
Dec 15th, 2015
When it comes to buying perfumes, consumers are looking for products that address self-expression—driven by Gen Zers, fragrances serve to express every nuance of individuality.
6 Fine Fragrance Trends for Fall 2024 According to Scentmate by dsm-firmenich
Scentmate has framed the evolution of trends for this autumn and winter in four major sensory concepts: the elevation of clean scents, premium fruits, floral extreme, and back to the roots, which translate into six olfactory trends.
Sep 3rd, 2024
Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.
Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse
P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.
Dec 5th, 2024
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