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Section: Fragrance > Trends
Trends
Recent Location-based Fragrance Launches
Designed to offer multisensory experiences, location-based fragrance products are having a moment.
Regulatory & Research
The Case for Fragrance Family Loyalty
Fine fragrance marketing initiatives and sales training continue to ignore the fundamental tie that binds people to their perfume—the olfactory experience of wearing a favorite scent. The fragrance industry continues to dance around the edges of olfactory marketing, but hasn’t gotten religion, investing only half-heartedly in promotional programs based on fragrance families.
Trends
2009 Flavor & Fragrance Leaderboard
In a year of unprecedented financial upheaval, P&F magazine ranks and profiles the top-tier industry players and presents first-person insights into their resilience amidst challenges and opportunities.
Trends
New FiFi Indie Brand Award to Launch
Will be announced at Elements Showcase in August, in collaboration with The Fragrance Foundation
Ingredients
First Look: Robertet’s New Fragrance Compounding Facility
Increased automation boosts productivity and output.
Trends
Explore These Fresh Flavor-inspired Fragrance Launches
From fine fragrances to candles to even cheese-scented nail polish, catch up on the latest flavor-inspired product launches.
Trends
Securing a Leadership Position for a Pro-fragrance Future
Between legislation and antifragrance sentiment among NGOs and the media, it is necessary for industry organizations to take on an expanded role in advocacy.
Trends
The Last Word: Francisco Fernandez Alvarez-Castellanos
The Spanish aroma chemical industry: a mirror of the global industry
Fine Fragrance
KKW Fragrance Is All Hearts With Latest Launch
Following the launch of her fragrance brand, KKW Fragrance, Kim Kardashian West announces the release of her Kimoji Hearts series, inspired by Valentine’s Day.
Fine Fragrance
S.Oliver Launches His and Her Black Label Fragrances
The lifestyle and fashion brand launched a floral and fruity women's fragrance and a fresh and woody men’s fragrance.
Fine Fragrance
From Fresh to Floral With A. N. Other Launch
A. N. Other has launched a line of four gender-neutral fragrances with woody, oriental, floral and fresh scents.
Trends
Latest China-focused Investments in F&F
The latest Chinese investment news from P&F+ includes Givaudan investments and partnerships, Symrise factory opening and ADM supporting the Phase One Trade Agreement.
Regulatory & Research
SC Johnson Line Discloses a 'Full Ingredient List’
SC Johnson has become the first major consumer products company to reveal 100% of its fragrance ingredients down to the component level for its new Glade Fresh Citrus Blossoms Collection.
Trends
Symrise Launches Laundry Perfume Oils Well-suited for Detergents
According to Symrise, SymCap K LD securely encloses the fragrance and releases it onto the fabric through friction or light pressure—even months later.
Trends
FragranceLock it and Throw Away the Key
FragranceLock has launched a fragrance finishing spray to create longevity in applications.
Trends
The Fleeting Realm of Scent: CPL Aromas Links Fragrance to Fashion
Company co-hosts annual competition with photography, illustration and film entries from London College of Fashion students
Fine Fragrance
Estée Lauder Finishes 2017 With Strong Finances
The Estée Lauder Companies Inc. reported strong financial results for its fourth quarter. In addition, they have reported strong financial results for its fiscal year, attributed in part from the acquisition of Too Faced and BECCA.
Trends
Survey: No 'Lipstick Effect' for Premium Fragrance
According to a recent
Datamonitor
survey in the United Kingdom, what benefits personal care does not extend to premium fragrance.
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