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Section: Fragrance > Trends

Perfumer/retailer—a silent partnership

Let’s be sure we don’t become the Chrysler Corporation of the fragrance industry and witch what were once great fragrances fade away from lack of attention or apathy, or not spending enough time working on or developing the business continually along progressive lines. I believe by the end of the 80s decade, we may be able to look back and say it is possible to teach an old dog new tricks.

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A Sense of the World Perfumery Congress 2018: Pre-show Program Now Available

World Perfumery Congress has released its 2018 pre-show program, which features details on new event additions like the Exhibitor Marketing Trails, Master Perfumer Workshops and the WPC Art Installation.

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Indigo Perfumery and Hedge Gallery Present Palettes for the Senses

Indigo Perfumery and Hedge Gallery have partnered together to create the Palettes for the Senses: Art + Scent Demystified, a cross-disciplinary exhibition that pairs paintings from the gallery with scents for an immersive experience.

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Patent Pick: Synthetic Musk Aroma

Patent Picks are chosen by the editors from publicly available sources. Today's invention describes a synthetic material to create a musk-like aroma.

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Procter & Gamble Outlines 3 Factors Why People are Attracted to Scented Household Products

“Perhaps, if we can learn more about what people prefer, and why they prefer those elements, we can create even better experiences and products that deliver superior performance,” shares P&G's Rafael Trujillo.

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Art of perfumery: Exposing the Perfumer

What it means to be a perfumer in the information age and the need to communicate with consumers. According to Merriam-Webster’s online dictionary, a perfumer is defined as “one who makes or sells perfumes.” This rather simplistic definition, circa 1580, offers no insight into what a perfumer actually does.

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Paris Hilton Releases Platinum Rush Nationwide

Created in collaboration with Firmenich perfumer Frank Voelkl, the fragrance includes notes of Asian pear, apple, green florals, muguet, cashmere musk and patchouli.

How to kill great new product ideas through diligent application of proven packaged goods techniques

We all see the value in following the traditional packaged goods approach in certain marketing situations. But in many instances, the classical methodology to new product development is dead wrong.

How to Make a Perfumery Presentation

The real objective, in fact the only objective of any perfume presentation of single perfume materials or of more complicated specialties should be that of marketing. Consequently every facet of the presentation should he concentrated on making the offerings attractive to the potential buyer.

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[podcast] Digitized Products Augment Sensory Reality

"Digital devices can interact with and be personalized for consumers," says Charles Spence, Ph.D. "There are many brands working in this space. It’s mostly been in the drinks/spirits area to start, but is crossing into ice cream, fruit juices and teas. One thinks there has to be a scope to this, as well, in cosmetics and pharmaceuticals." Learn more from our seven-part podcast, sponsored by Berjé.

Fragrance Foundation Partnership Establishes UAE Partner

The Fragrance Foundation Arabia to serve perfume market valued at $250 million.

The Greening of Personal Care Products

Mintel explores the methods manufacturers use to make their personal care products "greener"

Photo provided by Bvlgari Parfums

Bvlgari Parfums Launches Omnia Pink Sapphire

At a special event on April 6, 2018, Bvlgari Parfums celebrated the launch of its latest fragrance, which was created by master perfumer Alberto Morillas.

Photo provided by Perfumist

Finding the Perfect Fragrance with Perfumist

Finding the perfect perfume might be a phone tap away with the release of the Perfumist app.

Mintel Predicts Trends for Consumer Packaged Goods

Themes include reduction of some ingredients, defining natural and blurring category expectations

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Patent Pick: 'Smell-evision' Cartridge

Patent Picks are chosen by the editors from publicly available sources. Today's technology features a cartridge designed to release fragrance in conjunction with audio-visual displays.

Retail prices for fragrances rose 15% in 2021, versus 2020, after averaging a 5% increase during the two years prior.

Average Prestige Fragrance Prices Are Going Up

Premium luxury brands and private designer collections command higher price points and experienced market share gains in 2021.

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Preserving Perfumed History at Osmotheque of Versailles

The Osmotheque of Versailles is a perfume archive, providing visitors with the opportunity to understand the history of more than 4,000 scents from the mid-1800s until now.

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