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Section: Fragrance > Trends

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Art and Olfaction Awards Announce 2018 Winners

The Art and Olfaction Awards celebrated independent and artisan perfume during its fifth annual event at the Tabernacle in London, England.

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The Art and Olfaction Awards Announce 2018 Finalists

During the Excence event in Milan, Italy, The Art and Olfaction Awards announced its finalist for the 2018 event, which features artisanal, experimental and independent perfumes.

Enhancing an Environment With Fragrance

Think of fragrancing possibilities to reinforce the predicted trends of the ’90s quiet and privacy. The ‘90s will go where our dreamers and entrepreneurial thinkers take us, Pay attention to small innovative company requests. These are idea people.

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Literature and Scent Come Together at Olfiction Ltd. Event

Olfiction's upcoming event will host a panel of perfumers and experts to discuss the relationship between literature and scent at the British Library on March 27, 2018.

Multisensory Exhibit Pushes the Perfumery Envelope

Focusing on putting artistry back into perfumery, Mane recently removed all creative (consumer demographics, concepts, etc.) and cost constraints from a team of perfumers as part of a multisensory marketing-led initiative dubbed Fragrance Avatar. The project allowed perfumers to create “from their very core.”

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Endpoint: Look Both Ways

A yearly recap of F&F’s research highlights and what’s to come for 2018.

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Forward Thinking: Enchanted By Vanilla

Consumers still have a sweet spot for this tried-and-true flavor and fragrance.

Is Just-in-Time Enough?

Assessing the impact of a just-in-time production strategy and its current effect on the recovering flavor and fragrance industry

@kkwfragrance / via Instagram

Kim Kardashian Enters Fragrance Market

Kim Kardashian West has launched KKW Fragrance, a series of three fragrance that includes notes of gardenia, citrus and oud.

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

The United States Enters its Fragrance Layering Era

Headlines have shown a significant shift in consumer behavior, focusing on the growing trend of layering different fragrances to create personalized, unique scent experiences.

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Endpoint: Is Willy Wonka* Running F&F's Reality?

This article reviews some state-of-the-art inventions in F&F, in hopes of sniffing out what's next.

Fragrance & Music Creation—An Entertaining Analogy

There are many common terms to fragrance and music, e.g., notes, blend, harmony, balance, accent, composition, modifier, mood, hot or cool, soft or bold, Both can be evocative, refreshing, invigorating, exhilarating and both are the result of the blend of science and art.

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Firmenich Continues Progress in Renewable Energy Adoption

Firmenich now has 65% of its manufacturing electricity generated from renewable sources.

Study: Imagined Odors Can Enhance Consumer Respose

A recent study in the Journal of Consumer Research explores the concept of olfactory imagery and the conditions under which imagining what a food smells like (referred as “smellizing” it) impacts consumer response.

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Endpoint. F&F Keeps the Score on Health

Where will "sustainability" lead fragrance and flavor next in health and wellness?

Mintel Finds Consumers Using Fragrance to Enhance Beauty Rest

Mintel said more than six out of 10 women (64%) and more than half of men (51%) who use any scented item would be interested in fragrances that can be worn at night to help one sleep or refresh sheets.

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World Perfumery Congress Pre-sale Rates Ending Soon

Due to popular demand, The World Perfumery Congress (WPC) has extended early bird rates for its 2018 event until March 23, 2018.

Environmental Fragrances: The State of the Art and Packaging

Exciting new concepts will no doubt move the environmental fragrance experience onto center stage where the purchase pattern and applause will receive strong consumer approval and many encores.

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