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Section: Fragrance > Trends
Design and Creation of a Successful Major Fragrance
This discussion of the design and creation of successful major fragrances will deal with tbe subject from the standpoint of fragrance planning and evaluation by a major marketer. I see this as a creative process, not as a science, but as an art--an artistic process which should have as its end not only a work of beauty, but a fine product which will make a major contribution to the profit picture of its marketer.
May 2nd, 2016
Like many categories, fine fragrance was impacted by COVID-19.
Forward Thinking: Fine Fragrance Trends Driving the Industry
Highlighting four current trends guiding fine fragrance innovation.
May 3rd, 2021
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S.Oliver Launches His and Her Black Label Fragrances
The lifestyle and fashion brand launched a floral and fruity women's fragrance and a fresh and woody men’s fragrance.
Aug 29th, 2018
Photo provided by PRNewsfoto/Luxe Brands
In the Clouds With Ariana Grande’s Latest Fragrance
The fragrance features top notes of lavender blossom, juicy pear and bergamot; heart notes of crème de coconut, praline and vanilla orchid; and a base of musks and creamy woods.
Jun 29th, 2018
Gen Z are three times more likely to buy a fragrance linked to the emotional attributes as described in TikTok video content.
Spate: TikTok Driving Fragrance Purchases in US
Perfume-related content on TikTok has increased +449% from 2019 to 2020.
May 30th, 2023
[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.
Gourmand Fragrances Trending in Consumer Searches in 2024
[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.
Apr 23rd, 2024
There is a growing interest for roll-on perfume. Ingredients searched alongside roll-on perfume include: essential oil, vanilla, and coconut indicate scents associations on the consumer end.
Spate Releases Annual Fragrance Trends Report for 2024
Emma Vernon, host of the Perfume Room podcast stated, "Consumer affinity has deepened and said consumers are looking to weave perfume into even more aspects of their daily lives."
Sep 5th, 2024
What influence do new fragrance materials have in perfumery?
Presentation to the British Society of Perfumers on January 20, 1977. Perfumery is certainly an ISM (defined as any distinctive doctrine or practice) and I = innovation S = success M = motivation. AN of these are ours by creative thought and NFMs to make the perfume that “stands out from the crowd.”
Apr 29th, 2016
Recent reporting predicts the global perfume market will reach $43.2 billion in 2028, growing at a 5.0% CAGR.
Forward Thinking: Three Fine Fragrance Trends on the Radar
Mood-boosting aromas, better-for-you and better-for-the planet fragrances and celebrity scents drive 2022 fine fragrance trends.
Jun 1st, 2022
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Fragrance Foundation France Announce Winners of 2018 FIFI Awards
During a reception on April 11, 2018, in Paris, France, the Fragrance Foundation France announced the winners of the 2018 FIFI Awards.
Apr 18th, 2018
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Mark Your Calendars, March 21 is National Fragrance Day
In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.
Jan 12th, 2018
Report: Consumer Spend Cutback Hurts France's Fragrance Market Growth
France’s Fragrance market, the second most important sector in the country’s health and beauty industry, will witness slower growth as French consumers reduce their spending in an effort to save more, Canadean says.
Jul 31st, 2013
Gourmand Fragrances Make a Splash in Bath and Body
Spring/summer trends include gourmand-inspired bath products in scents such as Caramel Waffle, Lemon Pie, Cherry Tart and Blueberry Muffin.
Jul 22nd, 2013
Over 35% of fragrance sales for the whole year happen during the holidays, according to NPD.
Holiday Fragrance in the Face of COVID-19: NPD
More than 35% of fragrance sales for the year happen during the holidays, according to NPD.
Nov 10th, 2020
Fragrance Foundation Announces Monetary Award For Indie FiFi
The monetary amount is being donated by Givaudan
Sep 16th, 2011
Last year, brick-and-mortar stores accounted for 80% of fragrance sales revenue for Valentine’s Day, NPD projects that this channel will continue to be most important in the week ahead.
US Prestige Fragrance Sales Projections for Valentine's Day 2023
In 2022, prestige fragrance sales in the two weeks leading up to Valentine’s Day reached nearly $270 million, growing by 24% versus 2021.
Feb 8th, 2023
'With this event, we are blending tradition and modernity, spotlighting how fragrance brands and consumers are connecting in today's social landscape,' says Mariya Nurislamova, founder and CEO of Scentbird.
Scentbird to Host Inaugural Digital Fragrance Awards This Month
The event will be live-streamed globally on October 29, 2024.
Oct 23rd, 2024
“I had in my mind the idea of a fragrance that evoked the vibrations and euphoria of the famous Moscow Mule cocktail. A fresh and exhilarating composition that associates ginger with copper,” said Romano Ricci, creator of the fragrance.
Juliette Has A Gun Releases Moscow Mule Inspired-Fragrance
The fragrance will pay nods to the classic cocktail featuring ginger, vodka and copper elements.
Apr 26th, 2018
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