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Section: Fragrance > Trends

Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

Gen Z is the Key to Fragrance Growth

Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.

Across both prestige and mass outlets, the holiday season remains of particular importance to the fragrance category, with the fourth quarter representing over 40% of annual sales within each channel.

What’s in Store for Fragrances this Holiday Season?

Circana releases its annual U.S. Holiday Shopping Intentions Report, which gives key insights into fragrance trends for the holidays.

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Bell's Top 10 Flavor, Fragrance Trends for 2016

Bell Flavors & Fragrances announced it "Spark" flavor and fragrance trend picks for 2016.

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Nathalie Lorson, Firmenich, Creates Fragrance Inspired by Pantone

Inspired by Pantone's 2016 color of the year, the award winning perfumer creates a new, gender-neutral fragrance evoking tranquility.

@kkwfragrance / via Instagram

KKW Fragrance Is All Hearts With Latest Launch

Following the launch of her fragrance brand, KKW Fragrance, Kim Kardashian West announces the release of her Kimoji Hearts series, inspired by Valentine’s Day.

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Scent of Childhood: Hasbro Trademarks Play-Doh Fragrance

Hasbro has trademarked the scent of its iconic Play-Doh brand, which the company describes as having a sweet, slightly musky and vanilla-like fragrance.

5 Experts on Top Flavor and Fragrance Challenges

P&Fnow talks to some top flavor and fragrance companies about the effects of regulations, material costs and consolidation

Fragrance #6 on Shoppers' Holiday Lists, Study Reveals

An NPD Group study shows fragrance is the #6 item on consumers' shopping lists; 14% of consumers plan to buy fragrance; 17% purchased fragrance as a holiday gift.

Seven Scent Predicts 2013/14 Autumn-Winter Fragrance Trends

Tea and wood accords, leathers, spices, amber and red berries

Past Fragrance Successes— What Does the Future Hold?

What is a successful fragrance? Fragrance is part of the entertainment industry. Past successful fragrances have captured the imagination of the public just like popular songs and popular movies, What will capture the public’s fancy in the future? Perhaps seeing what worked in different eras of the past will give a hint of what will work in the future.

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Technology Decisions Challenging the Flavor and Fragrance Industry

If there is one thing that successful technology companies have in common it is marketing and public relations. One can hardly read a business-oriented magazine today without seeing either a technology advertisement or self promoting article. But how is a layman to separate fact from fiction?

Design and Creation of a Successful Major Fragrance

This discussion of the design and creation of successful major fragrances will deal with tbe subject from the standpoint of fragrance planning and evaluation by a major marketer. I see this as a creative process, not as a science, but as an art--an artistic process which should have as its end not only a work of beauty, but a fine product which will make a major contribution to the profit picture of its marketer.

Like many categories, fine fragrance was impacted by COVID-19.

Forward Thinking: Fine Fragrance Trends Driving the Industry

Highlighting four current trends guiding fine fragrance innovation.

Photo provided by PRNewsfoto/Luxe Brands

In the Clouds With Ariana Grande’s Latest Fragrance

The fragrance features top notes of lavender blossom, juicy pear and bergamot; heart notes of crème de coconut, praline and vanilla orchid; and a base of musks and creamy woods.

Gen Z are three times more likely to buy a fragrance linked to the emotional attributes as described in TikTok video content.

Spate: TikTok Driving Fragrance Purchases in US

Perfume-related content on TikTok has increased +449% from 2019 to 2020.

the 2020 Mind Nose + Matter program translates socio-cultural trends into five new fragrance creation platforms: Reunion, Innocence, Order, Danger and Revelation.

Firmenich Identifies 5 Fragrance Trends to Improve Wellbeing

the 2020 Mind Nose + Matter program translates socio-cultural trends into five new fragrance creation platforms: Reunion, Innocence, Order, Danger and Revelation.

[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.

Gourmand Fragrances Trending in Consumer Searches in 2024

[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.

There is a growing interest for roll-on perfume. Ingredients searched alongside roll-on perfume include: essential oil, vanilla, and coconut indicate scents associations on the consumer end.

Spate Releases Annual Fragrance Trends Report for 2024

Emma Vernon, host of the Perfume Room podcast stated, "Consumer affinity has deepened and said consumers are looking to weave perfume into even more aspects of their daily lives."

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