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Section: Fragrance > Trends
WPC 2014 Preview: The Evolution of the Perfumer’s Palette
With a focus on value, performance, hedonics, regulatory compliance, sustainability and more, the fragrance ingredient landscape is changing rapidly.
Mar 21st, 2014
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Clean at Sephora Welcomes The 7 Virtues' Peace Collection
The 7 Virtues works with farmers around the world to secure natural, organic and fair trade essential oils that create long-lasting fragrances and provide jobs, dignity and security to the farmers and their families.
Jun 6th, 2018
International Perfumer Meeting: Enhancing the Recognition of Perfumery Worldwide
The first meeting of the international societies of perfumers, held at the 2014 World Perfumery Congress, addressed global cooperation to support perfumery.
Feb 29th, 2016
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Perfumed Plume Award Announces Date and Call for Writers
The Perfumed Plume Awards have announced details for its 2018 event, which will encourage authors to submit on the topic of fragrance design.
Sep 15th, 2017
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Natural Fragrance Ingredient Market Worth $5.3 Billion by 2024
According to a recently released report from the Transparency Market Research (TMR), it was estimated that by 2024 the natural fragrant ingredient market will be worth $5.3 billion.
Dec 8th, 2016
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Christian Dior and Louis Vuitton Offer New Perfume Workshops
“Les Fontaines Parfumées” are the creative perfume workshops that have been developed by the master perfumers of Christian Dior Parfums and Louis Vuitton.
Sep 20th, 2016
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Valeur Absolue Brings Wellness Fragrance Brand to the U.S.
Featuring perfumes infused with semi-precious stones, Valeur Absolue aims to reinvent the morning perfume ritual with its line of wellness-oriented and natural scents.
Oct 4th, 2018
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Celebrating the Purpose of Perfume with Bérangère Magarinos-Ruchat
Bérangère Magarinos-Ruchat, VP and global head of sustainability at Firmenich, will be presenting “Celebrating the Purpose of the Perfumery Industry and the Magic of Perfumes with a Purpose” at the World Perfumery Congress, where she will discuss how the industry is reinventing itself to meet consumer demands.
Apr 17th, 2018
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In US Fragrance, Men Going Stronger, Women Trending Softer
Growth among strong fragrances is being driven by sophisticated early adopters and multicultural male and female shoppers, according to NPD. Growth in lighter feminine scents reflects a focus on naturalness.
Apr 13th, 2015
P&G Seeks Scent Connection with Consumers Through Gain Brand
One the strongest subliminal connections consumers experience is through scent, and smart brands are building ways to capitalize on this connection.
Jan 25th, 2011
Textile Materials With Fixed Cyclodextrins As A Fragrance Depot
The ability to semi-permanently infuse fabrics with finished fragrances and/or fragrance materials opens up a new realm of formulation and application possibilities for perfumers. The market has already seen the introduction of scented pillows and the like, but Buschmann et al.’s recent work presents the possibility of (washable) scented sportswear, linens, upholstery and many other household products that may be customized at will, and which may intake unpleasant odors while imparting pleasant ones.
Dec 28th, 2008
Bell Flavors & Fragrances perfumer and American Society of Perfumers board of directors member Delphine Perdon Rupnow.
Perfumer Delphine​​​​ Perdon Rupnow Discusses WPC 2024 & Fragrance Trends
Delphine Perdon Rupnow says, "WPC is THE place to be for perfumers and fragrance professionals of the world, without boundaries."
Dec 5th, 2023
The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.
Bath & Body Works Announces Summerween Collection, Introduces New Fragrance
The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.
Jul 1st, 2025
Emily Coleman (L’Oreal) speaks about listening to your customers at FIT's 'Beauty in a Digital World' capstone research presentation.
FIT Talks Technology at "Beauty in a Digital World"
The FIT Master's Degree Program for Cosmetics and Fragrance Marketing and Management presented their projections for the beauty industry in the digital world including the emergence of predictive analytics technology.
Jun 7th, 2013
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RAAW by Trice Perfume Wins 2018 Danish Beauty Award
On April 20, 2018, RAAW by Trice won the Danish Beauty Awards 2018 for its Blackened Santal perfume.
Apr 24th, 2018
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Future of Fragrance and Its Growth With Hannah Symons
At the World Perfumery Congress 2018, the fragrance industry will take a look forward with Hannah Symons' keynote presentation, “The Future of Fragrance & Growth Opportunities.”
Apr 3rd, 2018
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Azelis Wins 2017 Product Innovation Ringier Technology Innovation Award
Competing against 99 other products from 60 companies, Azelis won the product innovation award for their paeonia root extract which can be used in several product categories.
Jul 25th, 2017
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Firmenich Ranked Within Top 1% of Sustainable F&F Companies
EcoVadis has awarded Firmenich with a gold rating for being among the most sustainable suppliers in the F&F industry.
May 27th, 2017
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