Search Perfumer & Flavorist

158 Results

Type: Article

Section: Fragrance > Trends

Current Issues Developments Fragrance and and in the Cosmetics Industry

This paper discusses recent changes in the fragrance and cosmetics market of Japan. Here, fragrance means alcoholic fragrance, such as perfumes and eaux de cologne. This paper also suggests today’s requirements for fragrance and cosmetics and it considers the impact that Europe’s political changes will have on the fragrance and cosmetics industry worldwide.

Bloom, Groom or Doom—Market Research Study of the Men’s Fragrance Market

The year is 1977; the place, New York City. The American perfumers, creators of fragrances, are gathered for their 23rd annual summit conference. There is an apparent problem with the direction of the men’s fragrance market. 1977 should he different from 1967 and 1957— and, hopefully, from 1987. But will it be? Will it be business as usual this year, or will someone plant seeds of doubt, question the usual, suggest the non or un-usual? Will someone seek out the new trends as well as dusting off the old patterns? Will someone, perhaps, see where we have been? Where we are? And, where we are going?

The Role of Men’s Fragrance Advertising in the Mating Game

Those of you who work on new products, from salesperson to perfumer, struggle daily with the client’s perception of the consumer. Therefore, after approval of final submission, you must wait with some interest to see how your client communicates the fragrance in advertising. This is my subject.

Il. Bloomingdales Men’s Fragrance

Soon the selling floor, I found that men want to know about new products; they want to feel good about themselves. They want to be helped proped y to have that sharper image.

perfume-bottle_flower_m

Natural Instincts: Global Trends in Women’s Fragrances

Emergence of aromatherapeutic, antioxidant-rich and “free from” formulations.

pf_nat_lead_42319

Forward Thinking: Fragrances Spring Forward, Part 1

Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.

bottles4

Forward Thinking: Fragrance Frenzy

Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.

pf_perfume_lead_53017

Forward Thinking: Fragrances of the Moment

Fine fragrance continues to be a competitive landscape, with a plethora of fragrance applications and choices across all distributions. With a myriad of options, consumers are no longer confined to fine fragrance for a memorable fragrance experience.

pf_hair_lead_72018

Forward Thinking: Hair Flair, Fragrance and Care

Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.

pf_bru_lead_91718

Non-Alcoholic Solvents in Multifunctional Fragrances

By replacing alcohol as the carrier solvent with biology-based hydrocarbons (BBHCs), it becomes possible to design and manufacture entirely novel multifunctional products that straddle the line between perfume and beauty care while carrying an “all-natural” certification.

pf_amy_lead_42318

Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

pf_frag_thumb_2118

Fragrance Trends: Global Fragrance -- Not Making Scents

The fragrance industry faces declining sales, increasing competition and a shorter shelf life. Valued at $25 billion last year, the global market for fragrance continues to flounder, with sales increasing at a rate that is slower than the average growth for the industry as a whole (see T-1). Why is this market proving to be such a challenge?

pf_frag_lead_42319

The Global Fragrances Market – Bringing Fragrances Closer to Consumers

The demand for premium fragrances has bright days ahead, but traditional brands (especially luxury designer brands) will need to adapt to face the growing competition from niche and “indie” players.

pf_niche_lead_3117

State of Fragrance Through 2018: The Rise of the Niche Fragrance

Niche fine fragrance segment has added more than $240 million to the fragrance market since 2014.

Fragrance Trends

Nevertheless, all of these future trends could be modified because of the development and proper utilization of new synthetic products. Modern perfumery today has no room for the sleepy ways of the past. We are all living in the jet age of fragrance marketing. We are all put to the task to keep pace with this puIsating market.

pf_frag_thumb_5118

Rethinking Fragrance

Years ago, one could say that a great advertising campaign with a sexy or romantic theme would easily lure the consumer to the counter to make a purchase. The cliché that “sex sells” is not necessarily the case anymore. This article compares the olfactive and retail landscapes of then and now, challenges in the perfumery landscape, fragrance and brand DNA, and more.

BestTravelPerfumeEver425

Rethinking Fragrance

From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.

pf_trans_thumb_41918

Fragrance and Transparency

It is not coming because of any pending legislation, but rather because of a desire from consumers and some consumer goods companies to lift the veil of secrecy from fragrance ingredients.

Page 1 of 9