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Type: Article

Section: Fragrance > Trends

Fragrancing the Functional Product

The need for the perfumers to know the clients, that is,, the nature of the target consumer, cannot be overemphasized. Like the good new product developer, the perfumer must understand the target consumers, understand their likes and dislikes, live the product experience along with them, and, most important empathize with their needs and expectations.

Fragrancing Products at Johnson Wax

Question number one, where do our product ideas come from? Second, what is S. C, Johnson’s new product philosophy, particularly with regard to fragrance? What are the logistics? Procedurally, how do we go about fragrancing products? What happens to perfume submissions after they arrive in-house? I would like to provide you with the answers to these questions. I will not, however, spend much time on specific product evaluation techniques.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

Fragrance: Creativity and the Job

Jeen-Claude Ellena has headed a group of perfumers that have been known for a philosophy of perfumery based on two principles 1. The number of materials that e perfumer can know well end use effectively is limited somewhere in the range of 400. 2. The most effective way to practice perfumery is as a group where a composition is openly discussed with a team as a way of developing the most effective and economical fragrance formula. In this article he explains this philosophy.

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Fine Fragrance: Art or Business

Perfume has always been part of our environment, of our well-being, and will become more and more a sort of defense against the surrounding materialistic world. A touch of fantasy, an element of dream, of escape at “arms reach’’-or should we say “at flagon’s reach.”

Fragrance and Its Packaging—Dealing with the Subliminal

Perfume containers have been created as art throughout the centuries. Museums and private collections abound with exquisite examples of perfume flacons from renaissance to art deco. Perfume bottles have been designed both to please and amuse the consumer and to contain and connote the essence itself

Scent and Component Analysis of the Hybrid Tea Rose

The hybrid tea rose as a group is one of the major modern roses cultivated as a garden rose today. It was developed and has been bred since the latter half of the nineteenth century by cross breeding the hybrid perpetual rose with the tea rose.

What Happens At Bloomingdales.. .

1.Women’s Fragrance. There is great news--fragrance business is having an absolute boom at Bloomingdale's, and I think that those of you who created them should have an excellent round of applause.

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Aromatherapy—The Sensual Science

Aromatherapy brings all the wonder of nature to bear on some of mankind’s most pressing problems and makes that process an exquisite pleasure to boot, I intend to devote the rest of my life to making the promise of aromatherapy a reality to as many people as possible.

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Fragrance as a Reflection of Socio-economic and Cultural Condition

The possibilities could be endless for new ideas, but will the products be as far reaching? How can we move outside the limits of existing perfumery for new fragrance types? How could it be that in this age of genetic engineering, we have not started a new family of fragrance notes in over fifty years that did not already fit into an existing lineage?

Creativity and Research A New Compatibility

Looking at maps like these is a fairly imprecise thing. These maps are averages and general, but what we have the ability to do for the perfumer is to make use of the reference set. We can show this map but really not as our last word on the subject, but as our first advice about a general direction.

Il. Bloomingdales Men’s Fragrance

Soon the selling floor, I found that men want to know about new products; they want to feel good about themselves. They want to be helped proped y to have that sharper image.

The Importance of Self-Regulation in the Fragrance and Flavor Industry Views of the U.S. Food and Drug Administration

Keeping in mind our shared purposes, I want to discuss with you today the role of the Food and Drug Administration in regulating flavors and fragrances in the United States. I also would like to address the growing importance of international cooperation in regulatory matters.

The Worldwide Flavor and Fragrance Industry, 1985-1990

Basic Industry Trends in an Unstable Monetary and Highly Competitive Environment

Impact of Fragrance Changes on the Asian and Pacific Region

Asia-Pacific is a highly dynamic and complex series of individual markets which often have little in common except their geographical location. As economic wealth leads to experimentation, we are likely to see growing numbers of Western products appearing in the... markets of Beijing, Shanghai and Guangzhou. Many of these products will set the standard for locally manufactured products to follow.

The Time Machine of Dreams

Interface Systems for Sight, Sound and Smell

The Creative Edge

There is a great discrepancy between what we know about the creative process, and our ability to use this knowledge to gain a creative edge. First, I would like to look at the ideal conditions that foster creativity in the individual. Then, I will focus on how I try to gain a creative edge in the real world.

State of the Fragrance Industry: Socialist Countries and Eastern Bloc

The Eastern European market is a very different market. Perhaps it is not an easy market, but because of its undersaturation, it represents a great challenge and very good opportunities.

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